Station wagons are so cool. Fast station wagons are even cooler. Fast station wagons actually being sold in the US is even more cooler.
The new RS6 looks much more aggressive and has a larger grille and wheels compared to the outgoing generation, but somehow it just works. Part of the RS6's cool factor has to do with not following the crowd, yet still getting all the performance, practicality, German engineering, and amazingly good looks.