Motorsports in general is running out of rich old guys willing to spill money into it, any honest attempt to reach a new audience should be applauded, not ridiculed.
I agree they should be making attempts, but they should do them properly. I find this attempt, in particular, shortsighted. They're not thinking that it could worsen the situation instead of improve it for women.
First, there's the whole 'wildcard' aspect to it. In sport, a 'wildcard' is defined as: "an opportunity to enter a sports competition without having to take part in qualifying matches or be ranked at a particular level." That's already starting from the principal of "There's no way you'll make it this far if you have to beat everyone, so let me give you a hand", which, if you want to make the argument that women can be just as competitive as men at e-sports, is an insult to the women competing and giving their all.
Second, let's put the hypothesis that this woman, who enters the competition, for whatever reason, has a horrible race, causes a crash, maybe even takes out another favorite driver, in the process. IF this happens, can you see the bad press this will get for women in e-sports, especially since she didn't qualify through the same place as everyone else? "She just got a free pass in, what is she is even doing here!"; "Like a Mahaveer Raghunathan, doesn't belong here"; the comments could go. It's that kind of outcome that they're not thinking about, they just want to get a woman into their ranks without regard to how she may end up being perceived, and the damage that may be done to the image of women in racing e-sports.
They could be lucky and this woman will be an amazing driver, entirely possible, and everything will go great. But there is a better way to do this, in my opinion, even if would take a little longer to set up.