Ferrari Luce EV

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:yuck: Who designed that. Fisher-Price?
It's designed by LoveFrom, a design studio founded by Jony Ive, the designer of the iPhone and numerous other original Apple products. Most notably, a brand under LoveFrom was recently acquired by OpenAI
 
It's designed by LoveFrom, a design studio founded by Jony Ive, the designer of the iPhone and numerous other original Apple products. Most notably, a brand under LoveFrom was recently acquired by OpenAI
That certainly explains a lot. But since owning a Ferrari EV is likely going to be purely for farming prestige, may as well make the inside look like the other prestige brand that people constantly wave around (even if it is like 15 years out of date designwise).
 
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That certainly explains a lot. But since owning a Ferrari EV is likely going to be purely for farming prestige, may as well make the inside look like the other prestige brand that people constantly wave around (even if it is like 15 years out of date designwise).
It does make sense, It looks like the kind of interior that you would see if Apple hadn't canned their car project.
 
I think the interior looks pretty slick tbh.

I certainly prefer it over actual current Ferrari interior designs.
 
The more i see of it the less i hate it. There are some well thought out details, like the use of same radius corners and some substantial looking physical buttons instead of touch screen for everything. And i like that it's quite simplyfied too. Ferrari interiors had started to get messy looking.

But, the shape of the screens looks a little outdated now. I get that they're a nod to Ive's designs for Apple products, but manufacturers have been putting 'floating ipads' as info screens in interiors for a decade now and have already started to move away from it.

My biggest gripe is the silver elements used. It's a Ferrari so i imagine it is all high quality brushed alloy or stainless steel. But it looks cheap, like a GM interior from circa 2000-2010 when they just slapped huge areas of flat, silver sprayed plastic across their interiors.
 
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:yuck: Who designed that. Fisher-Price?
Maybe a ex-Toyota employee(Edit: welp, there goes that joke.) that did the GR Yaris update.
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Here’s the Morizo RR with extra extra buttons.
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As for the Ferrari, I like the steering wheel and the seats. The dash though. Not too far off the retro feel of the GR Yaris update.
 
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Wow even I think that looks awful, and I drive a Tesla.
 
I'd be wondering why it's sitting in the Transamerica Pyramid.
I was curious about that and found it's actually where this interior presentation was held for the press. Interesting little detail.


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Elkann’s global outlook is why we’re here in America to see an Italian car designed by an Englishman and an Australian. LoveFrom have chosen the 27th floor of the Transamerica Pyramid for the reveal, recently spruced up to impressive effect by Lord Foster (who worked closely with Ive on Apple Park, lest we forget).
 
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Feels like they're putting in surprise and delight features because they fear there won't be much else interesting about it.
 
I was curious about that and found it's actually where this interior presentation was held for the press. Interesting little detail.


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Tantalizingly close to having a building I designed (in part) feature in official Ferrari press release photos...just out of frame
 
They literally named it "Light" in italian?:lol:
Also I strangely don't mind the interiors as much, but it just looks so... cheap?
Is it the render's fault? or maybe it's fault of that glued-on thing on the right?
I mean, this is from the company naming cars Ferrari The Ferrari and Ferrari TwelveCylinders. Seems like they’re par for the course with the Ferrari Light.

I’m thinking one the Dinos. MR or FR types.

Pininfarina
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Bertone
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Would be interesting if it’s a 2+2 coupe. Maybe even a hark back to the Mondial. That would seem more like a Ferrari “light”(not like a full on heavyweight higher performing Ferrari).
 
Looking closely at all the recent testing spy-shots, where the nose and tail lights sit and the angle of where the actual rear window is situated, it looks as if its going to look like a cab-forward and lower sat electrified Purosangue.
 
Ferrari Luce


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The Luce rides on an entirely new platform, packing four electric motors and up to 1,050 horsepower.

And maybe importantly, this isn’t some limited-run halo project. The Luce is a regular production Ferrari, sitting alongside the rest of the lineup, with orders opening immediately and prices starting at €550,000—or about $640,000 at current conversion rates.

[...]

The Luce was designed jointly by Ferrari’s Centro Stile in Maranello and LoveFrom, the design firm founded by Jony Ive—the man behind the original iPhone’s iconic look. But Ferrari says this wasn’t just a styling exercise. Engineers shaped the surfaces around aerodynamic and functional needs first, and LoveFrom essentially came in afterward to "dress" the car.

The final result is a car that’s 197.6 inches long—or about as long as a Tesla Model S. It’s also 78.7 inches wide, 60.6 meters tall, and about 2.0 inches lower than the Purosangue. And it looks nothing like the renders people (including ourselves) have been circulating online. The shape is dramatic, unusual, and undoubtedly divisive.

Aerodynamics were clearly the top priority. Without a massive V12 up front, Ferrari no longer felt tied to classic supercar proportions. The result is an incredibly slippery drag coefficient of 0.254 cD, achieved without active aero—a deliberate choice meant to keep the car lighter and visually cleaner.

[...]

One of the biggest practical changes is that the Luce has five proper seats. Since there’s no transmission tunnel running through the center of the vehicle, a fifth passenger can actually sit comfortably in the back. The trunk is massive by Ferrari standards, too: 21.1 cubic feet. That’s about as much as a modern compact SUV, and the largest luggage capacity the company has ever offered.

[...]

Each wheel gets its own dedicated electric motor, all developed and built by Ferrari in Maranello. The front motors spin to 30,000 rpm, while the rears hit 25,500 rpm. They’re permanent-magnet motors derived from Ferrari’s F80 program and built using technology and expertise from Formula 1 and endurance racing.

The rear motors produce 355 kilowatts each, while the front motors make 105 kilowatts each. But the really interesting part is how Ferrari manages all that power. The E-Manettino modes control how aggressive the car feels, changing torque delivery, drivetrain behavior, and overall performance depending on the mode:

Range Mode: 320 kW (430 horsepower) and rear-wheel drive, with a top speed of 260 kilometers per hour.
Tour Mode: 460 kW (617 hp) with all-wheel drive for everyday use.
Performance Mode: 725 kW (986 hp), permanent AWD, and a 310 kmh top speed
Launch Control: The full 1,050 hp. Ferrari claims 0–100 kmh in 2.5 seconds and 0–200 kmh in 6.8 seconds.

[...]

The 800-volt battery pack is designed and assembled in Maranello—and it’s actually a structural part of the chassis. Its placement lowers the center of gravity by almost 3.7 inches compared to the Purosangue. Ferrari says the effect feels like driving a car that’s 882 pounds lighter.

The independent motors also enable advanced torque vectoring, and the car gets rear-wheel steering as well. Ferrari engineers claim the handling is surprisingly close to a 296 GTB, despite the Luce’s size.
 
Awe that’s cute. Almost as if it has white walls. Doesn’t match the interior though.
 
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All the people who were big mad about the Jaguar* need to get a load of whatever this is.


*although they were mainly mad about the advert and rebrand
 
You can instantly tell Jony Ive had a hand in it. Honestly, if it were an Apple‑badged car priced under £100k, I’d get the design. But this is a €550,000 Ferrari and… yeah, that’s a bit wild :boggled:
 
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