Ferrari Luce EV

  • Thread starter Thread starter ProjectWHaT
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FT-1
You can instantly tell Jony Ive had a hand in it. Honestly, if it were an Apple‑badged car priced under £100k, I’d get the design. But this is a €550,000 Ferrari and… yeah, that’s a bit wild :boggled:
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That's interesting. I didn't know Jony Ive had anything to do with this. It explains why I was getting a feeling of "It looks cool, but it's not a Ferrari." It reminds me of the mid to late 90s electric concept cars we saw being floated, only for their initial planning to be cut down by execs. The €550,000 is absolutely insane.
 
Just like the skeuomorphic interior inspired by design that Apple threw away nearly 20 years ago, the exterior looks like something IDEA or Bertone floated at some second rate motorshow in 1995.

Utterly dreadful.
 
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If it was a FIAT it would've been alright, but as a Ferrari (and admitedly judging by those pictures), it's SO meh
I actually don't mind it being electric funnily enough, as long as it makes enough money for them to see more exciting cars from them but the exterior does NOTHING to me.
(I honestly really like the interior tho, really clean and simple but not devoid of style)
 
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Wh...why....why does it look like a VHS rewinder?

Nope. Nuh-uh. Niet. Nah. No.
 
I laughed when I saw it. I'm kinda shocked Ferrari would accept their name on this, some serious disrespect of the brand if you ask me. I just don't get it, why are Ferrari making a 5, seater? After taking the terrible decision to make an EV they then decide to make a Giugiaro concept from the 80s for fiat.

I'm gonna try and be positive, I'll never see one on my drive, phew.
 
Honestly the interior is stunning, I’m a huge fan of that part of the car. But uh… yeah. The exterior… why does the general shape and styling look so much like that recent Mercedes AMG GT four door electric fish? This is definitely designed with the Chinese market in mind first, like that AMG, for sure.

I don’t… absolutely hate it or anything, and I’m usually a subscriber to the ideology that brands should experiment and try new things. But this does lack a certain athleticism that people have come to expect from Maranello. Now, I don’t think every Ferrari model needs to be a hyper-track car or flame-spitting V12 grand tourer either. But this might be a bit too far towards soft shapes and cushiness. So yeah I dunno, I’m mixed.
 
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MisterWaffles
Honestly the interior is stunning, I’m a huge fan of that part of the car. But uh… yeah. The exterior… why does the general shape and styling look so much like that recent Mercedes AMG GT four door electric fish? This is definitely designed with the Chinese market in mind first, like that AMG, for sure.

I don’t… absolutely hate it or anything, and I’m usually a subscriber to the ideology that brands should experiment and try new things. But this does lack a certain athleticism that people have come to expect from Maranello. Now, I don’t think every Ferrari model needs to be a hyper-track car or flame-spitting V12 grand tourer either. But this might be a bit too far towards soft shapes and cushiness. So yeah I dunno, I’m mixed.
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Like I said above, it's aeroslop. The only considerations were how to make it as aerodynamic as possible, while completely forgetting about visual appeal. Every major manufacturer is chasing the smooth bubble trend and the result is... slop.
 
They should have just called this a Fiat Luce because if it was any other car brand, I don't think it would be as controversial. To me, it's a bit hard to think of that car as a Ferrari especially considering the image/brand they've built over the years.

I guess it's just like most everything else that seems to be coming on the market these days and the design will eventually grow on people. At first glance for me, I don't like it and I'm not quite sure what to make of it.
 
Valkyrie427
Like I said above, it's aeroslop. The only considerations were how to make it as aerodynamic as possible, while completely forgetting about visual appeal. Every major manufacturer is chasing the smooth bubble trend and the result is... slop.
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Respectfully, even if you don't like it... "aeroslop" has to be one of the dumbest words I've ever heard. It's super reductive and completely ignores all of the industrial design and engineering that went into creating the shape. Again you don't have to like how it looks, but it's objectively not "slop" or poorly designed.
 
*checks date, not April 1

Ain't no damn way they're serious about this.

Ain't no damn way.

On a serious note, the retro aspects of the interior such as the basic shapes, the vents, the squarish shapes, the leather and stitching. Fantastic. The Apple aspects of it? Terrible. And then the outside looks like the type of bigass plastic car you get an toddler so they don't choke on the wheels.
 
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Feels like a missed opportunity, trading the brand’s soul for excessive minimalism. The exterior is overly sterile; the pursuit of simplicity has sacrificed the muscular, dynamic lines that define a Ferrari, resulting in an incisive, almost anonymous design that lacks true passion.

The interior confuses industrial design with luxury. It feels cold and devoid of the artisanal craftsmanship and tactile warmth expected from Maranello. Instead of an immersive, emotional cockpit, it feels more like a tech laboratory, detaching the driver from the visceral experience that is the hallmark of a Ferrari. In short, it is a technocratic design exercise that fails to deliver the thrill and exclusivity synonymous with the Prancing Horse.

Besides, Ferrari is chasing a market it doesn't really need to satisfy. Why make a 5-seater ultra high-end semi practical half-sedan half-shooting brake when the people normally driving a Ferrari buy 2-seater supercars that are all about being impractical while delivering a no compromise driving experience? The problem with a lot of super and very high end EVs is that--like other cars at that pricepoint--people don't actually drive them. So they sit and the batteries go bad, likely needing battery replacements early on and being super expensive. At least an ICE supercar will retain its value, and many Ferraris from the 70s/80s had subpar reliability but are still desired by certain collectors, because they look and drive stunning. But who is gonna want this... thing in 40-50 years?
 
Almost reminds me of those 80s and 90s GM Concepts, The Blazer and the Oldsmobile etc. There's individual parts of the exterior I don't mind, but they don't come together as a whole, it's less offensive on the eyes than some of the other cars they've put out recently.

Actually quite like the interior though, very Dieter Rams-esque (Makes sense considering the Apple designer connection). Its the type of interior that completely depends on physical quality though, this design from a lower budget brand could having this feeling and looking cheap, while I imagine in person this is the opposite.
 
This is not a Ferrari. Why does it look like a bar of soap? Couldn't they have done something more sporty? It doesn't not look like a half million pound luxury car AT ALL.
 

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