Ferrari Luce EV

[ProjectWHaT]

There's a lot of interesting tidbits from this interview with Jony Ive and Flavio Manzoni

Jony Ive on popularizing the touchscreen:

There are very clear lessons to be learned. Any powerful tool has potential for unpredictable and unexpected good and bad, and that's always been the case. And so I feel, candidly, I do feel even though there are unpredicted consequences of some of the work that we've done, some good, some bad, even though they were not intended, I still think you need to be responsible and I do feel that responsibility and that drives the decisions that I have made and I'm making for how I can try and contribute in the future. But that's not a new phenomena. Any powerful technology or tool will surprise us in a lot of different ways

It's an interesting response, especially given the context that he's working with OpenAI on some sort of hardware interface at the same time as this.

Flavio Manzoni said that Ferrari doesn't use design features from one car on to another car. "Normally we don't like the deja vu effect" he said. "The recognition of a Ferrari design or of Ferrari identity is based on much more profound aspects". Each car they make has their own specific identity.

This wasn't explicitly said, but based on what Manzoni said, it seems like a core aspect of Ferrari 2-seater sports cars is downforce. Because of current battery efficiency and technology, they needed to focus on minimizing drag rather than downforce which is why they chose to create a 5-seater sedan rather than a supercar.

Another design aspect of the Luce is that you can think of the car as two layers. One layer is the glasshouse which is aerodynamic

Then there is the outer shell which is like an "exo-skeleton" that creates the aerodynamic wings the car has

 

[TheCracker]

It looked better with the camouflage disguise on.

1000hp is nice, but i'm sure you can get that for $500k less these days. I'm struggling to see who'd want one of these - but then again the Cybertruck exists doesn't it. There's no longer any logic to what people are willing to throw money at any more.

 

[05XR8]

It looked better with the camouflage disguise on.

1000hp is nice, but i'm sure you can get that for $500k less these days. I'm struggling to see who'd want one of these - but then again the Cybertruck exists doesn't it. There's no longer any logic to what people are willing to throw money at any more.

Please, you all know I'm not sexist with such things, but does seem like it'll appeal to a fair amount of many wealthy women.
With such bright colours and that user friendly interior. Plus I'm sure owners will be able to customise trims to their liking.

Could it steal buyers from G-Wagens and Cayennes and Macans? In that price range it's probably not a bad alternative to other people movers that look more SUV like instead of say high roof Tesla like. Even the Purosangue looks closer to a small SUV. Ferrari are covering their bases.
Could make a case for people moving away(rather more variety) from SUVs/CUVs to a more saloon like look.

Interesting move by Ferrari not to chase the Taycan and Panamera. I guess Hagerty will do a ten car EV comparison at some point.

 

[DDK-Racing]

I'd take my €550k elsewhere thank you very much...

Like... 2 of this? 🤣

 

[psychoazubi]

I thought its a Volvo or a Polestar when i first saw it (not knowing its a Ferrari).

Its lacking passion and emotions, one of the most important things for Ferrari. Even if it had 5000 HP and 0-200 in 2 seconds - if it doesnt trigger emotions, its not a Ferrari.

Stock going down ~6% also says a lot.

 

[TheCracker]

Could it steal buyers from G-Wagens and Cayennes and Macans? In that price range it's probably not a bad alternative to other people movers that look more SUV like instead of say high roof Tesla like. Even the Purosangue looks closer to a small SUV. Ferrari are covering their bases.

It's soooo much more expensive then any of the above. In fact you could buy a top of the range version* of all three and still have $200k change to buy a used Ferrari.

*With a Cayenne Turbo, the new electric one, you'd have the same performance as a Luce for just $133k

Could make a case for people moving away(rather more variety) from SUVs/CUVs to a more saloon like look.

The Luce has the same proportions, and a very similar shape to the all electric Jaguar I-Pace from back in 2018. No one was clambering to buy those over SUVs.

 

[05XR8]

It's soooo much more expensive then any of the above. In fact you could buy a top of the range version of all three and still have $200k change to buy a used Ferrari.

The Luce has the same proportions, and a very similar shape to the all electric Jaguar I-Pace from back in 2018. No one was clambering to buy those over SUVs.

Holding Ferrari in one hand weighing Jaguar in the other though.

I'm not doing my usual jokes though. Is a wealthy person going to think about the change leftover when shopping a new toy? Especially this kind of toy that's not a traditional enthusiast machine?

It goes fast like a Tesla and supposedly handles like the other fast Ferrari in the garage. I mean, I don't know if Ferrari are building numbers to see every celebrity that don't do movies in Hollywood any longer with one.
Time will tell if it'll be a new flavour of the month purchase for the rich and wealthy. I can see its potential even if it's not my taste.

 

[TheCracker]

Holding Ferrari in one hand weighing Jaguar in the other though.

I'm not doing my usual jokes though. Is a wealthy person going to think about the change leftover when shopping a new toy? Especially this kind of toy that's not a traditional enthusiast machine?

It goes fast like a Tesla and supposedly handles like the other fast Ferrari in the garage. I mean, I don't know if Ferrari are building numbers to see every celebrity that don't do movies in Hollywood any longer with one.
Time will tell if it'll be a new flavour of the month purchase for the rich and wealthy. I can see its potential even if it's not my taste.

I get what you're saying about people will always pay over the odds for something with the right badge, and i totally agree with it even if the concept baffles me, i just don't think it's offering anything in any way new other than being Ferrari's first EV.

My comparison between the I-Pace and the Luce wasn't about Jaguar vs Ferrari, it was just pointing out that Jag had beaten Ferrari to that not-an-SUV-but-not-quite-a-saloon-either shape by eight years and it did them no favours.

 

[Touring Mars]

if it doesnt trigger emotions, its not a Ferrari.

Oh, it's triggering plenty of emotions, just all the wrong ones...

 

[space_wadet]

Because of current battery efficiency and technology, they needed to focus on minimizing drag rather than downforce which is why they chose to create a 5-seater sedan rather than a supercar.

If they were so focused on minimizing drag, I don't really understand how they ended up having a 10% larger battery (which is huge at 122kwh) but almost 40% worse range than a BMW iX3.

Aesthetically, I'll just say it looks like an object, not a car. It screams "product design", and there's basically nothing automotive about it. I think the top view illustrates this best, as it looks great sculpturally, almost like this was the initial sketch, but it's an angle no one ever sees of their car.

Personally Ive is the last person I'd want to design a car. It's clear from his work he's completely uninterested in anything aesthetically eloquent. He likes things that are completely rational in their construction, and that "make sense". Which is basically the antithesis of car design, otherwise all cars would be aerodynamic blobs. But car design has been shaped through the years into its own language, and the irrationality is kind of the point, because buying a car is not a rational decision. I think that without Newson though, (even if I'm not his biggest fan either), the design would have been even more non-descript.

I think it's clear why they went with LoveFrom, they wanted to break away completely with their history, and car design in general, I'm just not convinved that it's the right approach for a brand like Ferrari. But maybe the brand image will carry it, and it'll sell well with people who just want the brand, a luxury product, and a car as an appliance.

 

[BGreenFace]

I think that if I was on the market for a Ferrari, I’d look at other options before buying the EV one, I mean you can get a few cool Ferraris a that price, (296, Roma, used F8, and even some olders like the testarosa). If it was a sporty 2 door coupe the story would probably be different but honestly, an electric Ferrari just …. Feels wrong.😕

Edit: The only great about it is the fact that the name is easier to pronounce than the 12cilindri🤣

 

[Nacho Libre]

There's a lot of interesting tidbits from this interview with Jony Ive and Flavio Manzoni

Jony Ive on popularizing the touchscreen:



It's an interesting response, especially given the context that he's working with OpenAI on some sort of hardware interface at the same time as this.

Flavio Manzoni said that Ferrari doesn't use design features from one car on to another car. "Normally we don't like the deja vu effect" he said. "The recognition of a Ferrari design or of Ferrari identity is based on much more profound aspects". Each car they make has their own specific identity.

This wasn't explicitly said, but based on what Manzoni said, it seems like a core aspect of Ferrari 2-seater sports cars is downforce. Because of current battery efficiency and technology, they needed to focus on minimizing drag rather than downforce which is why they chose to create a 5-seater sedan rather than a supercar.

Another design aspect of the Luce is that you can think of the car as two layers. One layer is the glasshouse which is aerodynamic

View attachment 1540143

Then there is the outer shell which is like an "exo-skeleton" that creates the aerodynamic wings the car has

View attachment 1540144

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That's a nice mouse design, lateral buttons and all.

 

[GranTurNismo]

 

[VXR]

There's a lot of interesting tidbits from this interview with Jony Ive and Flavio Manzoni

Jony Ive on popularizing the touchscreen:



It's an interesting response, especially given the context that he's working with OpenAI on some sort of hardware interface at the same time as this.

Flavio Manzoni said that Ferrari doesn't use design features from one car on to another car. "Normally we don't like the deja vu effect" he said. "The recognition of a Ferrari design or of Ferrari identity is based on much more profound aspects". Each car they make has their own specific identity.

This wasn't explicitly said, but based on what Manzoni said, it seems like a core aspect of Ferrari 2-seater sports cars is downforce. Because of current battery efficiency and technology, they needed to focus on minimizing drag rather than downforce which is why they chose to create a 5-seater sedan rather than a supercar.

Another design aspect of the Luce is that you can think of the car as two layers. One layer is the glasshouse which is aerodynamic

View attachment 1540143

Then there is the outer shell which is like an "exo-skeleton" that creates the aerodynamic wings the car has

View attachment 1540144

View attachment 1540145

View attachment 1540146

I knew that car looked familiar, but those final images certainly don't escape the allegations...

 

[Dennisch]

 

[Nacho Libre]

Somehow, that's an improvement!