Ferrari Luce EV

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I like it. It definitely doesn’t look like what (or even anything) Ferrari usually produces. It looks more of an Apple product, but it looks clean, and I imagine it will look good in solid pastel tones, not sure about metallics. Those 5-spoke wheels don’t suit the car though.

I like some of the choices they’ve made with the interior (the steering wheel and those bezels around the “gauges” in particular), and it’s a pretty novel idea to have the paddles reassigned to the function they serve on the Luce too. A 5-way torque-delivery aggressiveness seems too much to handle on the right paddle alone though, can the distance of travel be sufficient for such a thing?

Also,
Motor1
Instead of using fake engine noises or sampled audio, the car uses an accelerometer to capture real vibrations from the electric motors and rear chassis. An algorithm filters out unpleasant frequencies and amplifies only the more “musical” sounds. The effect can be heard both inside and outside the car.
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Forget about dumping AI and Playstations into cars, this might possibly be the best use of computer technology to make EVs more engaging to drive.

Apropos of which,

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I’ve seen front fascias of cars resembling human faces, but to see the rear fascia resembling that of a humanoid robot is truly groundbreaking. :boggled:

Anyway, I really hope that the car doesn’t look like a staggering monolith just like most other EVs I’m seeing on the road, and I even more earnestly hope that the Luce will flourish in global markets such that Ferrari will continue developing EVs as part of their range of offering, but not become a runaway sales success such that Ferrari will continue developing pure gasoline-powered sports cars. The trend of EV adoption is pretty much inexorable in many parts of the world already, and it’s dreadful to see the luxury performance segment become dominated by Chinese brands too.
Eunos_Cosmo
There is a certain Ferrari aesthetic that has been present in every Ferrari I can think of, from the most extreme FXX whatever to the most relaxed cruiser 412, and that is a sense of delicate or even feminine athleticism. Even the Parseltongue has it.
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The base 599? The word “delicate” doesn’t seem fit to describe the athleticism of it, I’d say it’s more of a primitive type. I do get what you’re saying about Ferrari models’ athleticism though, but I think it’s more to do with Ferraris almost always being front/mid-engined, rear-driven supercars. You need your product to look the part for your image-conscious customers to even put it into their consideration.
 
The price seems ridiculous, but if it were 200,000 in any world currency other than Aussie bucks, it’d probably cheapen the car itself to commoner status.

Well, this will probably be the norm. Insert any fast EV like the SU7 and Tesla Plaid pulling up to a Luce at the lights. Though windows will never be rolled down.
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I still can‘t believe how ugly this car is. I mean Ferrari clearly has capable designers if you look at the 296 and 12 Cilindri and Porsche showed us with the Taycan that sportscar manufacturers can actually build good looking EVs. Wtf were they thinking?!
 
Carpocalypse
A theory that's going around is that the odd design is because it's actually the canceled Apple Car concept, slightly changed for Ferrari
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It almost certainly will be. I think that was largely the reason why Ives moved on, IMO. If you look at the interior grab handles, on the door and the OSH above the side window, the Apple design is obvious in them. The touchscreen screams iPad with buttons added. The dial graphics have Apple's aesthetic, too.
 
Even Lidl Germany makes fun of the car! 😂

(The first panel states „a car“, the second panel states „a beautiful car“ - „Wagen“ can mean both „car“ as well as „shopping cart“ depending on the context).

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Rossell2
The Ferrari is more beautiful than the Mercedes imo.
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I don't think it's actually a 'bad' design as such. It's just that nothing about it says 'Ferrari'. Take off the side shields and it literally could be anything.

It has some nice design features: the aerodynamic 'underbody' and general front end treatment and the overall shape is pretty good - for a car with those proportions. But it also has plenty of bad: incredibly boring wheel selection, the rear lights just sit too low within their enclosure and the shape of the side vent behind the front wheels just appears to exist as an item with no baring to anything surrounding it - it's like a rushed afterthought.
 
TheCracker
I don't think it's actually a 'bad' design as such.
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I disagree, this rear end is bad any way you cut it.

A third of the height is just a black bar, that exists solely to hide the awful proportions. The idea of the glass house with a body on top that creates an integrated wing is interesting in theory but the result is just awkward. The rear end is just too tall. It lacks elegance and dynamism, and a well designed car should at the very least be one of those, if not both. I also disagree with the idea I've seen going around that it would be a good design under a different brand. It would be just "okay" at best even as a Lada. It's clear Lovefrom applied only product design principles to the design process. It looks more like an appliance than a car.

I feel like people are trying to over-rationalize it, because it's from Ferrari and Ive/Newson, so it must be "good", somehow. Grasping at straws with convoluted arguments about why it's secretly good, in a way that no one else sees. It also doesn't help that modern day social algorithms aggressively push contrarian opinions for engagement numbers, creating the misguided idea that a dissenting opinion is inherently and automatically a valuable one.

It's just ugly, there's no need to over-analyze it.
 
The nose is actually kind cool. It's just everything behind it is of the wrong proportion, especially when it's a Ferrari. I was expecting something like an Aston Rapide in length with a Volpi breadvan roofline.
 
The hoop looks like it's from a C4 Corvette, and the rest of the back looks like a Zeekr 001 is distended trying to poop out a particularly tricky Subaru SVX that someone's done a Corvette rear-light conversion on before jabbing a Ferrari badge onto it. I'm not convinced there's enough of the rear light cluster visible from the side even under European legislation, never mind federally mandated side markers.

Speaking of the side, the breaking-up-the-expanse-of flat-colour afterthought thing on the door looks like the thumb tab for a battery cover on a TV remote control.

And then front looks like the underbite guy from Family Guy.

I also can't quite believe the number of outlets who don't know how battery packs work and fluffed this thing:
The 800-volt battery pack is designed and assembled in Maranello—and it's actually a structural part of the chassis.
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Oh, you mean like they've all been doing for quite some time now?

This would have been a good electric Ferrari:

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Pity that Pininfarina went ahead and built it under its own name. Also not convinced that parasol rear wing works.
 
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Famine
The hoop looks like it's from a C4 Corvette, and the rest of the back looks like a Zeekr 001 is distended trying to poop out a particularly tricky Subaru SVX that someone's done a Corvette rear-light conversion on before jabbing a Ferrari badge onto it. I'm not convinced there's enough of the rear light cluster visible from the side even under European legislation, never mind federally mandated side markers.

Speaking of the side, the breaking-up-the-expanse-of flat-colour afterthought thing on the door looks like the thumb tab for a battery cover on a TV remote control.

And then front looks like the underbite guy from Family Guy.

I also can't quite believe the number of outlets who don't know how battery packs work and fluffed this thing:

Oh, you mean like they've all been doing for quite some time now?

This would have been a good electric Ferrari:

View attachment 1540567

Pity that Pininfarina went ahead and built it under its own name. Also not convinced that parasol rear wing works.
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Imo the main issue is that there‘s almost nothing within the Luce‘s design that can be traced back to Ferrari‘s usual design language. The car looks completely non descript.
 
Imbissbrunto
Imo the main issue is that there‘s almost nothing within the Luce‘s design that can be traced back to Ferrari‘s usual design language. The car looks completely non descript.
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If it was part of Ferrari's current design language, it would make some sense - in the way the Purosangue did, even though that was also like nothing else they'd ever created beforehand. But it's an almost completely fresh design language (the front with that black bar between the lights is a tentative link to other current models). Unless the Luce ends up a complete dead end design-wise, then other models will follow suit using at least some elements of this design. The front wing aero gap/slot i'd say is the nicest bit of design on it and that would work on a mid-engined sports car but wouldn't be possible on anything front-engined - due to engine placement and cooling requirements. So its hard to see how the Luce can be anything other than a white elephant for them.

I can see why Jaguar needed to do something drastic to give themselves a possible future, but Ferrari have been totally thriving recently. Mercedes/AMG, and Porsche too i guess, are struggling to bring out stuff that's desirable right now. There's a lot of it about.
 
After a few days of thinking about the Luce, Here's what I think about it: I think this car's an insult to the Ferrari name. Not because it's an EV. I think a Ferrari EV might be a very interesting idea, looking like the Pininfarina Battista:
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Hell, if they wanted to do a non-supercar, they could have done something like this:
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At least it would be somewhat recognisable as a Ferrari. My first instinct when looking at the Luce is mistaking it for the new Nissan Micra.
 
I find the Luce to be very bland for 640K. For that ridiculous price there needs to be some standout quality of than being a Ferrari. If they didn't know what they wanted they could asked the team that designed the VGT for GT7. It screams Prius or something along those lines.
 

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