Ferrari Luce EV

[RX-7_FD3S]

Hot take: it’s still a better design than the Afeela 1.

Not the same budget my friend. I expect something special from Ferrari. I dont expect anything from an ev from Sony. This is a weird comparaison. It just like coming into a sneakers shop and say, um my 2000 dollars air jordan look better than your 80 USD amazon snearkers. Off course they do.

 

[05XR8]

I'd say the comparison is more Paris Fashion Week and the Gap/Old Navy new fall line fashion.

 

[HadenGTracer]

Looks like a chinese EV design with a horse sticker on the badge 😑😑😑

 

[Imbissbrunto]

If it was part of Ferrari's current design language, it would make some sense - in the way the Purosangue did, even though that was also like nothing else they'd ever created beforehand. But it's an almost completely fresh design language (the front with that black bar between the lights is a tentative link to other current models). Unless the Luce ends up a complete dead end design-wise, then other models will follow suit using at least some elements of this design. The front wing aero gap/slot i'd say is the nicest bit of design on it and that would work on a mid-engined sports car but wouldn't be possible on anything front-engined - due to engine placement and cooling requirements. So its hard to see how the Luce can be anything other than a white elephant for them.

I can see why Jaguar needed to do something drastic to give themselves a possible future, but Ferrari have been totally thriving recently. Mercedes/AMG, and Porsche too i guess, are struggling to bring out stuff that's desirable right now. There's a lot of it about.

I’m with you on this. If the Luce was clearly part of Ferrari’s current design language, it would at least feel intentional—like the Purosangue did, even if that was their first SUV. Here it feels almost entirely fresh for the sake of being fresh, with just that thin black bar up front as a token link to Ferrari's current lineup.

Tbh I can’t see it becoming the new core look or at least I hope not. I'm not sure if that black front aero/grille thing can scale across Ferrari's entire model range so the whole theme risks being a dead end.

To me the Luce points to the bigger issue: A Ferrari is a car that people buy for almost exclusively emotional reasons and I have a really hard time seeing the usual Ferrari customer pay 600k+ for a bland bar of soap. I just can't understand how Ferrari can be so concerned with their brand image on the one hand and literally sue people for modifying their cars in the "wrong" way and then release a car like the Luce. This shouldn't bother me as much as it does but Ferrari has always been my favorite supercar brand and the 12 Cilindri is my absolute dream car.

I mean look at this. This car is a work of art and a design 100% done right. It obviously pays homage to the Ferrari Daytona from the 70's but still looks fresh and modern.

Ferrari's rationale might have been to attract new customers to their brand but we'll see if this actually ends up working out. Since you mentioned Porsche, look how their focus on EVs turned out: They had to make a complete U-turn since the average Porsche customer doesn't want them.

 

[McLaren]

Since you mentioned Porsche, look how their focus on EVs turned out: They had to make a complete U-turn since the average Porsche customer doesn't want them.

Brother, that's not what Porsche has reported.

Porsche Macan, best-selling model line: almost 60 per cent fully electric

Porsche significantly increased the share of electrified vehicles sold in the first half of 2025: between January and June, a total of 146,391 vehicles were delivered to customers worldwide, of which 36.1 per cent were electrified (+14.5 percentage points).

newsroom.porsche.com

In the first half of the year, 45,137 examples of the Macan were delivered to customers (+15 per cent). Almost 60 per cent of these (25,884 vehicles) were the fully electric variant. In most markets outside the EU, the combustion-engined Macan continues to be offered, with 19,253 of them delivered to customers. The Panamera also performed well, with 14,975 deliveries, representing a 13 per cent increase.

Porsche delivers 279,449 sports cars to customers in 2025

With a balanced sales structure across individual markets, Dr. Ing. h.c. F. Porsche AG, Stuttgart, delivered a total of 279,449 cars to customers around the world in 2025.

newsroom.porsche.com

Porsche repositioned itself in 2025 and made forward-looking strategic product decisions. The delivery mix in 2025 underscores that the sports car manufacturer is consistently responding to global customer preferences by expanding its drivetrain strategy to offer combustion-engined, plug-in hybrid, and fully electric cars. In 2025, 34.4 per cent of Porsche cars delivered worldwide were electrified (+7.4 percentage points), with 22.2 per cent being fully electric and 12.1 per cent being plug-in hybrids. This puts the global share of fully electric vehicles at the upper end of the target range of 20 to 22 per cent for 2025. In Europe, for the first time, more electrified cars were delivered than pure combustion-engined models (57.9 per cent electrification share), with every third car being fully electric

Porsche expands all-electric SUV model lineup with the Cayenne S

The new Cayenne S enriches the all-electric SUV lineup, offering a balanced mix of high performance, efficiency and extensive equipment.

newsroom.porsche.com

The new Cayenne S Electric complements the existing lineup, positioned between the Cayenne Electric and the top-of-the-range Cayenne Electric Turbo model.

The only downturn they're reporting in EVs is one they expected with a strong launch of the Macan & the US ending tax incentives. Nothing to insinuate Porsche owners don't want them.

Expected decline in sales due to limited product availability

Dr. Ing. h.c. F. Porsche AG delivered a total of 60,991 vehicles to customers worldwide in the first quarter of the year (previous year: 71,470), representing a decline of 15 per cent.

newsroom.porsche.com

A total of 18,209 examples of the Macan were delivered, of which 10,130 were combustion‑engined variants. Porsche continues to offer this version in most markets outside the European Union. The production of the combustion‑engined Macan will continue until the summer of 2026. Deliveries of the all‑electric Macan amounted to 8,079 units. Overall, deliveries of the Macan model range declined by 23 per cent year on year, mainly due to the decline in the rate of the ramp‑up of electromobility, the market launch of the Macan Electric in the same period the previous year, and the discontinuation of tax incentives for electric and hybrid vehicles in the US.

EV Macans still making 44% is a decent chunk.

 

[Imbissbrunto]

Brother, that's not what Porsche has reported.

Porsche Macan, best-selling model line: almost 60 per cent fully electric

Porsche significantly increased the share of electrified vehicles sold in the first half of 2025: between January and June, a total of 146,391 vehicles were delivered to customers worldwide, of which 36.1 per cent were electrified (+14.5 percentage points).

newsroom.porsche.com

Porsche delivers 279,449 sports cars to customers in 2025

With a balanced sales structure across individual markets, Dr. Ing. h.c. F. Porsche AG, Stuttgart, delivered a total of 279,449 cars to customers around the world in 2025.

newsroom.porsche.com

Porsche expands all-electric SUV model lineup with the Cayenne S

The new Cayenne S enriches the all-electric SUV lineup, offering a balanced mix of high performance, efficiency and extensive equipment.

newsroom.porsche.com

The only downturn they're reporting in EVs is one they expected with a strong launch of the Macan & the US ending tax incentives. Nothing to insinuate Porsche owners don't want them.

Expected decline in sales due to limited product availability

Dr. Ing. h.c. F. Porsche AG delivered a total of 60,991 vehicles to customers worldwide in the first quarter of the year (previous year: 71,470), representing a decline of 15 per cent.

newsroom.porsche.com

EV Macans still making 44% is a decent chunk.

That doesn't surprise me. According to a quick Google search, 60-70% of the Macans and 70-80% of the Panameras sold in Europe are company leases since there are huge tax incentives for electric cars and hybrids in most European countries. It's certainly the case in Germany from my experience too (I can't speak on the situation in the US).

I mean, look at these statements from Porsche's CEO (At the time):

The product range is to be supplemented by brand-defining vehicle models with combustion engines. Due to market conditions, the new SUV series above the Cayenne, which was previously planned to be fully electric, will initially be offered exclusively as combustion engine and plug-in hybrid at market launch. In addition, current models such as the Panamera and the Cayenne will be available with combustion engines and plug-in hybrids well into the 2030s. New generations of successor models have been added to the Cycle Plan for these vehicle models.

In return, due to the delayed ramp-up of electric mobility, the market launch of certain all-electric vehicle models is planned to take place at a later date. In particular, the development of the planned new platform for electric vehicles in the 2030s is to be rescheduled. The platform is to be technologically redesigned in coordination with other brands within the Volkswagen Group. This is the company’s response to the significant slower growth of the demand for exclusive battery-electric vehicles.

Other factors such as the decreasing demand for EVs in China and the tariffs in the US certainly didn't help matters either since these countries have been Porsche's most important markets for years.

 

[McLaren]

That doesn't surprise me. According to a quick Google search, 60-70% of the Macans and 70-80% of the Panameras sold in Europe are company leases since there are huge tax incentives for electric cars and hybrids in most European countries. It's certainly the case in Germany from my experience too (I can't speak on the situation in the US).

I mean, look at these statements from Porsche's CEO (At the time):




Other factors such as the decreasing demand for EVs in China and the tariffs in the US certainly didn't help matters either since these countries have been Porsche's most important markets for years.

That's fine, but the point of contest is that this alludes to multiple factors, not just, "the average consumer doesn't want an EV Porsche".

I also believe you should've noted this exert:

Nevertheless, the existing all-electric model range is being continuously updated. With the Taycan, Macan, Cayenne and the future two-door sports car in the 718 segment, there will be an attractive BEV offering.

This isn't considered a "U-Turn", this is strategic marketing & re-structuring by their accounts due to multiple factors on new vehicles. They are still supporting their EV line-up in addition, the opposite of what would constitute a "U-Turn".

 

[kjb]

I saw this article in my feed today
Ferrari wanted to take on Chinese EVs with the Luce - then the backlash started https://share.google/PCCEHnYqB1JdYzr9V

 

[Imbissbrunto]

This isn't considered a "U-Turn", this is strategic marketing & re-structuring by their accounts due to multiple factors on new vehicles. They are still supporting their EV line-up in addition, the opposite of what would constitute a "U-Turn".

The U-Turn I was referring to was more about how they changed their entire strategy from aiming for an almost exclusively EV future to keeping their current mix of ICE and hybrid powertrains for now (which is the smart thing to do):

• Porsche originally planned to release the 718 successor as a pure EV. They‘re currently reworking the platform to accomodate ICE / Hybrid engines.
• They did the same ting with their planned K1 SUV positioned above the Cayenne.
• IIRC Porsche was initially aiming for their product range to consist of at least 80% EVs by 2030 which they had to scale down drastically.

Maybe the term „U-Turn“ was a bit too much but then again English is not my first language. I think we can both agree that Porsche’s 100% push for EVs was way too ambitious in the first place. It seems to me like many car companies go from one extreme to another instead of aiming for a slow and more realistic transition.

 

[Rossell2]

Unless you're called Jaguar and stop selling all your cars at once 😂

 

[MagpieRacer]

If you take this view and squint a bit, there's a hint of F50.