Bronco Raptor vs Wrangler 392
Buyers will be able to spec every iteration of the Bronco (two-door, four-door and Sport) with the package. But, it’s a limited supply. Ford intends to produce just 1,966 examples of each model. That number commemorates the year the original Bronco was launched.
The full-size Bronco Heritage comes with a two-tone paint scheme with signature Oxford White accents. That color is found on the roof, radiator grille (that also includes red FORD lettering) and 17-inch vintage style wheels wrapped in 35-inch tires. It’ll also come with squared fenders with Sasquatch-width fender flares. It harkens back to the original Bronc’. Standard equipment includes a powder-coated steel bumper with built in recovery points and fog lamps. Ford says the Heritage is available in five paint colors including Robin’s Egg Blue and Yellowstone Metallic.
When you step up to the Bronco Heritage Limited, those white wheels are replaced by glass-black 17s with “dog dish” center caps. Inside the Heritage Limited there are a slew of other changes, like new badging and different seat upholstery.
[...] The Sport Heritage will be based off the Big Bend trim level. [...]
It’s going to be powered by standard engines that come in the Bronco Sport, and it’ll get returned front struts and springs as well as an increased ride height. Sports will also get larger 29-inch all-terrain tires and leather-trimmed seats with white door inserts.
They should classify certain models as ineligible for allocation to bad behaving dealers for like a 60 month period. No Shelbys, no Rapters, no limited production variants, no halo vehicles. You want to play games? You get Ecosports.Ford needs to get tough. Apparently Jim Farley is pissed off because dealers are hurting sales and the brand image.
You won't hear an argument against that from me - I despise dealerships. But it would require changing laws in many states.Or, hear me out, they could just do away with the dealership model because it's useless. Have Ford-owned stores that sell vehicles and service centers, allow me to go online and schedule a test drive at said store, and when it's time to buy allow me to place the order through the store or online.
I know the dealer lobby is strong, but dealerships are just so incredibly useless now. Buying a car should be no more difficult than buying something on Amazon.
I mean… like the Maverick, the Ranger is a more budget-oriented alternative to the traditional full-size pickups. Yes the F-150 may have an interior that looks straight out of an SUV, but that’s only been the standard for full-size pickups for a relatively short amount of time. Before these trucks became luxury-ified and mainstream as an SUV alternative rather than just a workhouse, spartan interiors were common. I agree that the Ranger and Frontier interiors are uninteresting, but that’s honestly what I’d expect from a truck in the mid-20k.I don't think they did enough. Sort of like the Nissan, the interior of this new Ranger is already dated and uninspiring, but unlike the Nissan the exterior is also dated and uninspiring. The Maverick is somehow a more appropriate truck design, especially with respect to the cab. Australia has a weird infatuation with soft, "girly" truck designs and the steeply raked windshield on the Ranger is evidence of this. I don't know, something about it just looks super basic like they didn't try hard enough. In an era where the glorious Bronco exists, the Lightning is both modern and tough, and the Maverick is literally maverick product design, this Ranger is so lame its dragging down the rest of the fleet.
It's not about the interior being "spartan", it's about good design. Ford made a big deal about how the Maverick's interior is indeed cheap but also thoughfully designed, something European designers have been doing for a long time. That's why it's getting rave reviews, because the Mav is a genuinely good product, regardless of price or class. The Ranger is just cheap.I mean… like the Maverick, the Ranger is a more budget-oriented alternative to the traditional full-size pickups. Yes the F-150 may have an interior that looks straight out of an SUV, but that’s only been the standard for full-size pickups for a relatively short amount of time. Before these trucks became luxury-ified and mainstream as an SUV alternative rather than just a workhouse, spartan interiors were common. I agree that the Ranger and Frontier interiors are uninteresting, but that’s honestly what I’d expect from a truck in the mid-20k.