The success of the PS5 port, despite releasing 3.5 years after the original launch, is a huge data point here, and one that is probably a hot topic of discussion in Xbox’s war room.
Forza Horizon 5 has actually made more money via base copies on PS5 than Steam despite selling fewer copies. The average revenue per user (ARPU) is higher on PS5, due to regional pricing, and a higher share of the PS5 audience in high-price mature markets (relative to Steam).
New setting, new markets, and a bigger fandom
The US remains
Forza’s biggest country across platforms. But changing market dynamics since the launch of
Forza Horizon 5 have given its imminent sequel a much bigger launch total addressable market at launch.
China is currently the older
Forza Horizon 5’s #2 country by Steam players, sitting only slightly behind the US. China has a massive appetite for Japanese car culture, and with China’s Steam community growing exponentially over the last five years,
Forza Horizon 6 is on track to do
gangbusters in the Chinese market.
China is currently Horizon 6’s #2 market by wishlisters. Currently, about 6% of Steam wishlists are coming from Japan, which is a figure far higher than any previous entry in the series. While PC gaming has grown rapidly in Japan since the pandemic, the real prize for racing games in that market remains the console space.
Obviously, the Japanese setting is a massive deal for gamers and racing fans in Japan itself (I know I was chuffed when they did Britain). Another wrinkle is that Japanese Domestic Market (JDM) car culture is bloody massive globally. Fans have been dying for this setting for over a decade.
As Xbox is essentially a non-factor in the Japanese hardware market, and with no Switch 2 version currently announced, the PS5 edition of
Forza Horizon 6 is the only viable path to monetise the Japanese console audience. This is a game set in their market, after all.

Our estimates have global coverage, including China.
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And as shown by some commendable previous attempts, Xbox hasn’t really been able to move the needle in Japan, hardware-wise.
Anyway, unlike the 3.5-year delay we saw with the
Forza Horizon 5 port, Xbox has said the sequel will arrive on PS5 later this year.