I have to say, I find the hype strategy for this game a bit strange. They released a preview version to content creators around 3 weeks before release, and we had a load of videos created for YouTube, lots of hype around the game for a few days. Then complete silence. The preview was quite restricted in what people could do in the game, so I thought maybe they were planning to open up more of the game each week or something, so we'd get another wave of videos each week, but no, nothing. It just seems odd to have all that hype weeks before release then nothing at all closer to release date.
