- Codemasters (EA)
There will be 4 pillars the Racemo strategy will use 4 pillars to take the brand forward - the real world Racemo street car, a more powerful track version called Racemo+, a virtual version that's being introduced in Microsoft's Microsoft's Forza Horizon 3 game - the first Indian car on the Forza gaming platform, and a digital reality experiential plan to introduce the car to non-owners.
The Racemo production car will be launched in the Indian market in early 2018. The car will also boast connected car features like navigation, predictive maintenance, remote monitoring and over-the-air updates using Microsoft cloud-based technologies.
Tata had recently announced a long-term association with Microsoft for connected car tech, and the Racemo's features as well as its appearance on the XBox platform are the first fruits of that tie-up.