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You start out with a simple racing videogame.
You do your best, and the fans gather, bit by bit, until you start to enter homes all over the world.
You connect with them through this game, and the car-makers take notice; they want to enter those homes, too. So they help you, encourage you, and provide the stuff you need to make the game better and better . . . to the point it becomes very, very realistic when all the right components are put together.
It becomes the real driving simulator.
It allows young men and women, and some much older, too, to play out their automotive fantasies.
And some of them out there are real racers.
Then the connection with your fan-base becomes stronger - the connection is one that can instantly connect you to their performances; in essence how they're playing your game.
Suddenly you have a data overload that becomes very, very interesting to automakers.
And some of those automakers, specially the ones that helped you out, now realise that it is time you sacrificed the game and used it for the tool it really was.
To find the dream racers out there. A talent search via real-time data. Cheap, effective, and if you could get the fans to pay an entrance fee - say the price of a gaming disc (you can disguise it as a game of course) - then you're also probably laughing all the way to the bank.
In days of yore, to become a real racer - in the sense of it being actually a profession - one would have to have a lot of connections. Family helped. So did friends in the close circle that was the racing world, and others who owed favours; there was no other way to get on track.
Today all one would need was an internet connection to play your game. And let you know whether they were good enough to send off to that automaker who was not only interested in racing, but interested in the best racers worldwide.
If you did all this, you're not just laughing all the way to the bank, you've also challenged the status quo.
In fact if you did all this, your name is probably Kazunori Yamauchi.
And you know how to kick those bugs off the tree.
Just don't forget in the evolution to factor in that it was a game that started it all . . . and that to some of us it still remains only that.
You lose the game, you will also lose the players.
And the dream racers you are looking for.