I know this thread isn't about commercials, but I had another strange idea. Check this out.
Let's say that this fight breaks out in a Hong Kong restaurant (a la "Rise to Honor"). This guy, resembling Jet Li is in that place kicking ass while the restaurant is a mess. As this dude is done and finds some thugs who kidnapped his girlfriend, he jumps through the window of the second floor of the restaurant building, into a Honda S2000 droptop at speed. He jump kicks this guy in the head up in the S2000 to steal his car. Then he races off on the streets with the setting sun, and he's hauling a$$ on the streets all when he finds out that... there was a GT4 Race going on. Then he's like, "did I win the race?" Afterwards, he does donuts at the Start/Finish line like he was Alessandro Zanardi (Alex Zanardi), then you see the advertisement for Gran Turismo 4.
How you like THAT idea? I know, it's a weird one.