- 5,551
- Controls set for heart of sun
- GTP_RogerTheHors
Nominated by @JMoney
1985-1995 New Coke/Coke II
-Created by Coca-Cola Marketing VP Sergio Zyman, Coca-Cola President Brian Dyson.
-Intended purpose was to sweeten the drink and outsell Pepsi in young markets.
-Initially saw overwhelmingly positive taste test results.
-Pepsi's response after New Coke was released was to have a nationwide day off from work and declare victory in America's soft drink rivalry.
-Was officially released on April 23rd, 1985. Production of the old formula ends less than two weeks after the announcement of the new formula.
-Over 400,000 letters were sent to Coke's headquarters in Atlanta expressing anger toward the new formula.
-Coke hired a psychiatrist to listen in on complaint calls. He told Coke executives that the callers sounded as if they had lost a family member.
-Fidel Castro's response to New Coke was to call it a sign of American capitalist decadence.
-Pepsi recorded the largest sales growth its company's history in the year following the release.
-One Texan spent $1,000 on the old Coke before it went defunct.
-The old formula, Coke Classic was reintroduced in July of 1985 following a sales slump, and eventually outsold both New Coke and Pepsi by the end of the year.
-New Coke was slowly withdrawn from shelves in the mid-90's.
1985-1995 New Coke/Coke II
-Created by Coca-Cola Marketing VP Sergio Zyman, Coca-Cola President Brian Dyson.
-Intended purpose was to sweeten the drink and outsell Pepsi in young markets.
-Initially saw overwhelmingly positive taste test results.
-Pepsi's response after New Coke was released was to have a nationwide day off from work and declare victory in America's soft drink rivalry.
-Was officially released on April 23rd, 1985. Production of the old formula ends less than two weeks after the announcement of the new formula.
-Over 400,000 letters were sent to Coke's headquarters in Atlanta expressing anger toward the new formula.
-Coke hired a psychiatrist to listen in on complaint calls. He told Coke executives that the callers sounded as if they had lost a family member.
-Fidel Castro's response to New Coke was to call it a sign of American capitalist decadence.
-Pepsi recorded the largest sales growth its company's history in the year following the release.
-One Texan spent $1,000 on the old Coke before it went defunct.
-The old formula, Coke Classic was reintroduced in July of 1985 following a sales slump, and eventually outsold both New Coke and Pepsi by the end of the year.
-New Coke was slowly withdrawn from shelves in the mid-90's.
Sorry this is delayed. Easter, family, babies, inability to live in one country for more than a few months at a time, blah...