Wavering between cool for plaid seats and golf-ball shifter and meh for simply being a Golf.*
Completely undecided.
*note, despite claims that it was named after the Gulf Stream, in line with the "winds" theme that Volkswagen was using ("Scirocco", "Jetta (stream? How Italian!)) at the time, do note that VW also had the "Polo", which is obviously named after the sport and not the Polar Vortex, as it wasn't quite as big a buzzword back then... and that the original Golf came with tartan, in honor of the Scots who invented the sport... well...
Also, marketing people who were working at VW at the time recall no instance in which the name, when selected out of the hat, was connected to the Gulf Stream...