In pictures I think it looks a little ordinary, even a bit ugly from certain angles, especially the rear with it's skinny tires and cheap looking tailights & detailing. However, when you see one on the road in a good dark velvety color, they are glorious. It looks far more expensive than it actually is. It drives me nuts that the engine isn't better, because I would have already bought one by now if it was.
Toyota/Subaru, if you are listening, please give us an 8,000rpm redline, 15-20 more hp n/a, a more sonorous engine note, and a weight reduction package good for 50-100kg savings. That isn't a huge amount to ask for. I don't mind that the interior materials aren't superb because the design is refreshingly dialed-back and purposeful looking. It's a really good car, but so close to a great car. I'm not a badge snob, so the scion plate doesn't bother me. Though, their logo is pretty ugly.
Cool for sure.