They'll be aiming the Avenger at people who'd typically buy a Ford Mondeo, or maybe a BMW 3-Series, but there's no way it'll gain much of a share of the market if the build quality is poor, or it it doesn't drive as well as the rival cars mentioned.
Its what I have understood in browsing the Top Gear website, and there was a rant I went off on a while back about how silly I thought it was. I mean it isn't like the car is all that horrible, but most sane Americans aren't going to be shocked by the quality of the car...
...If you've been in a Caliber, you'll understand what it's like. Not horribly bad, like Hyundai circa 1998, but certainly not best-in-class, like the Honda Accord...
Chassis wise, it is capable, but Dodge won't put all of the bread in the basket. Early impressions have said that the car is bet suited to motoring on the highway, so if you're looking for cheap transportation on the M1 or the A4 every day, it wouldn't be too bad. Performance wise, you guys aren't getting the big engine from what I understand, but it will have a diesel V6, an option we won't have in America, which is rather unfortunate.
I've sat in one, I've tinkered with one, and I wasn't impressed. But I would like to take one for a drive, just to get an even better idea of what it is like...