HDTV & 1080p Market Growth Statistics

[Digital-Nitrate]

Last year it was already reported by several sales tracking companies that the top five best selling HDTV's were all 1080p, and that the best selling segement of HDTVs were in fact 55"-59" 1080p DLP's, for which accounted for nearly 20% of HDTV sales during that period... and this was from sales back in June of 2006. Since then the sales of HDTV's and especially 1080p displays has only grown significantly since then due to several new 1080p models now available, and of course - ever dropping prices!

Several market research firms are starting to release new data on current HDTV sales, market growth, and demographics.

From a report released by the research firm LRG (Leichtman Research Group) I found the following stats to be quite compelling:

• 20% households in the United States now have at least one HDTV.
  (up from 7% last year - an increase of 133%)
  
  
• 26% of HDTV owners have more than one HDTV.
  (up from 11% last year - an increase of 136%)
  
  
• 29% of HDTV owners are likely to get another HDTV in the next year.
  (up from 18% last year - an increase of 61%)
  
  
• 66% of adults have never heard of the digital TV transition, scheduled for February 17, 2009.
  (this means that there is a huge untapped potential market in the wings for those needing to upgrade their TVs in the next two years)
  
  
• The mean annual household income of HDTV households is currently 42 percent above average.
  (this is meaningful as it is an indicator that if prices continue to fall, the number of HDTV sold will likely spike as they become affordable to mainstream consumers)

Bottom line: HDTV's have and continue to be selling very quickly, and that rate is only increasing dramatically every year. In addition, 1080p displays are selling extremely well, with most of the best selling HDTVs being 1080p.

And 20% is incredible, not only does it represent a user base of about 60 million people, in the US alone, but considering only recently have HDTV prices fallen to within a reasonable reach of the average consumer - the fact that so many people already have them is truly remarkable.