I would recommend going through SCEA. I have contacted them before and they will direct you to the appropriate people to contact regarding your specific case.
Sony Computer Entertainment America
PO Box 5888
San Mateo, CA 94402-0888
800-345-7669 (800-345-SONY)
M-SAT 6:00 a.m. - 8:00 p.m. PST
Sunday 7:00 a.m. 6:30 p.m