JD Power 2007: Ford Surprise, German Rebound

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This year's results are quite amazing. Ford is actually doing quite well, the Germans are rebounding, and for the first time in a long time, some of the Japanese brands are slipping.

...The times, they are a changin'...

Still, a pretty good year overall for Ford. I'm still a bit shocked...









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Hot on the heels of the 2007 Strategic Vision Total Quality Awards, J.D. Power and Associates has released its 2007 Initial Quality Study. You'll no doubt be hearing about how well Ford has done in this year's IQS, as J.D. Power reports the Blue Oval has garnered five top model segment awards, more than any other automaker. Those models include the Ford Mustang, Lincoln Mark LT, Lincoln MKZ, Mercury Milan and the Mazda MX-5.

Indeed, Ford did very well this year, with the Lincoln brand improving from 12th place to 3rd, Mercury from 17th to 8th and Ford jumping from 16th to 10th. We take umbrage, however, with J.D. Power choosing to include the Mazda MX-5 in Ford's list of segment leaders. Ford owns a controlling 33% stake in Mazda, but doesn't include the Japanese brand's sales among its own at the end of the month, and neither does the Japanese-built MX-5 share its plaform with any other Ford models. And, while rattling off how well each Ford brand ranked, J.D. Power doesn't mention that Mazda ranked 35th, second to last ahead of Land Rover, another Ford brand. Still, even without including the MX-5, Ford's four segment leaders is still more than any other automaker. Mercedes-Benz and Toyota each had three.

J.D. Power also gives out Assembly Plant Awards, and in a surprising twist of fate, Ford's Wixom assembly plant that shut its doors forever this past week became the first North American assembly plant to earn the Platinum Plant Quality award for producing vehicles with the fewest defects. We suppose that means 2007 Lincoln Town Car owners are in for some trouble-free times with their cars.

Wow.
 
I still don't get why Land Rover cannot produce competent automobiles. They're not just last every year, they're last by like 30 problems per vehicle. It's ridiculous. They make the absolute ****tiest pieces of garbage in the entire world. Truly, truly disgusting.

And for those of you not expecting me to go off on a Land Rover rant, well, sometimes I do unexpected things.

Isn't Subaru uncharacteristically low?

Hard to believe the E-class is back at the top of its category once again. Is it 1993 all over again?!?!
 
Initial quality? It doesn't mean a damn thing. Who cares how great there car is at first, if it falls apart within two years? I would go with C&D or CR before I even glanced at JD.
 
-> Hmm, the platinum award goes to the plant that was recently shut down few weeks ago. Nice job Ford US, there goes your JD Power award next year. :indiff:
 
I'm surprised to see Lexus get dethroned. At least I think they just got dethroned, but it's not like I've been following it closely.

Initial quality? It doesn't mean a damn thing. Who cares how great there car is at first, if it falls apart within two years? I would go with C&D or CR before I even glanced at JD.
I agree, but it depends on your point of view. Didn't they also do reliability survey? Over three years or something like that?
 
Whoopdeedoo. Another year, another useless survey.

Not only is the timeframe too short to really tell anything (as 3WD said), the whole thing is bunk anyway because someone who likes their car might overlook a major problem while someone who dislikes their car might complain about every single squeak and rattle.
 
As glad as I am that Ford has moved up the list, and as surprised as I am that Mercedes quality shot up so fast after dumping Chrysler, I hvae to stick to my guns and recomfirm that just because I like the results better doesn't mean the test is any less trash.
Omnis
Ford only won the platinum award for that factory because they've been making the same car for 10 years.
They won the platinum award for that factory because no one works there anymore.
:lol:
True story: Ford actually produced 5 million Town Cars in 1995 as part of a glaring accounting error. The only thing the workers in Wixom have done since then is glue the new body panels onto the 2nd gen cars.
 
They are waiting for the customer base to die before they stop production.

:lol: :lol: :lol:

Toronado
They won the platinum award for that factory because no one works there anymore.

:lol: :lol: :lol:

The jokes are simply too easy when a plant making unbelievably dated automobiles wins an award a week after it shuts down forever.

And by the way, I think initial quality is a great measure of future reliability - cars that are bad initially are typically always bad; those good typically stay good. For instance, Lexus scores well here and we all know Lexus makes great (reliable) cars; Land Rover scores poorly and has always had a reputation for building the single worst trash heaps that humanity can purchase without literally purchasing a trash heap.
 
I'm surprised to see Lexus get dethroned. At least I think they just got dethroned, but it's not like I've been following it closely.
They get de-throned every 2-3 years (Lincoln did it 2 years ago, for example), but they always manage a top 3 finish. Credit to Porsche, though; they've been up there for many years, and for the type of profit turned, continued prestige, and unwavering brand loyalty in times of "Cayenne Crisis" they're still right there. The only asterisk in their achievement is that the average Porsche owner likely doesn't put many miles on their car compared to other non-exotic marques, since it's likely to be a third (fourth?) car, and not necessarily a daily-driver.

However, Lexus consistently wins the 3-years-of-ownership survey every year since 1992. I know it sounds biased, but that's the one that really matters, since 98-99% of all cars on the road are kept for at least that long by the same owner.

I'm curious if there could be a survey for 5 and 10-years of ownership, just to see what else comes close. From my experience, and of course, from hearing opinions first-hand from many long-time owners, the repair costs of a Lexus aren't cheap; so I wonder what might approach on their territory over an extended period of time. I doubt such a survey would be created, since the memory of the average owner could be quite fuzzy over many years, and fewer and fewer people own cars for five years, let alone ten.
 


Look at VW, so they aren't doing that great in the US either. I took a quick look at a Norwegian surveillence and BMW and Toyota are nearly dominating every category whilst VW is near the bottom every single time...

Anyway, I never knew Porsche and Lexus were so high up there 👍
 
Land Rover scores poorly and has always had a reputation for building the single worst trash heaps that humanity can purchase without literally purchasing a trash heap.

What gets me with Land Rover is that they are capable of building a decent car that doesn't fall apart, its called the Defender. Seems that they put all the effort (and they have had enough practise) into that one model and then suddenly remember that they should build a few Disco's, Freelanders and Rangies. Problem being by the time they get to that point they just throw the components in the general direction of the car and hope.

The first generation Freelander is still one of my favourite cars for horror build stories, at one point it had over 80 open quality recalls against it, including my favourite in which they forgot to include drainage holes in underfloor storage areas. Dealers where asked to punch a hole in them with a screwdriver!!!!!! Fortunately here in the UK most LR dealers are a decent bunch and actually drilled, sealed and finished the drainage holes correctly.

Scary thing is that compared to when they were built by British Leyland they are now much better (mainly because they don't have militant workers welding bottles into cavities in the body anymore).


Regards

Scaff
 
Look at VW, so they aren't doing that great in the US either. I took a quick look at a Norwegian surveillence and BMW and Toyota are nearly dominating every category whilst VW is near the bottom every single time...

Anyway, I never knew Porsche and Lexus were so high up there 👍

Volkswagen, since about 1996, has consistently performed poorly in quality tests here in the US. But being completely honest, most people don't care too much, as their products are just that damn-good. Most people who buy Volkswagens fit into a category that can afford the problems, and in many cases expects them, given that a large number of VW buyers are indeed return customers.

...If I wasn't bitten by the VW bug (ha ha) a few years ago, I'd probably make fun of their issues. But being completely honest, its part of the package, and you're always gambling on the models you buy...

My only advice on buying VW in the States is to get a German-built one, as the Mexicans still haven't gotten everything sorted out.

---

One thing that caught me off guard this year was the drop in quality rankings for Mercury, Buick, and Lincoln. All three were top-five automakers for quite some time, and the slide certainly came as a surprise.

...I'd love to see some long-term reliability tests too. That would probably change the top-five pretty quickly...
 
If they did long term reliablity, it would be Lexus, Toyota, Honda, Acura, Scion... I would say. With VW going towards the bottom... And having not been bit by the VW bug, I just point and laugh at them. MUAWHAHAHAHA!

3-wheel-drive
Initial quality? It doesn't mean a damn thing. Who cares how great there car is at first, if it falls apart within two years? I would go with C&D or CR before I even glanced at JD.

So true. Though on the Toyota's, most of the "problems" tend to be small noises that are a result of plastic not being perfectly formed... and are fixed in a matter of minutes with a piece of sticky fabric foam stuff.

I much prefer Consumer Reports or Car and Driver to JD Power, so this is all kinda meh to me anyhow.
 
If they did long term reliablity, it would be Lexus, Toyota, Honda, Acura, Scion... I would say. With VW going towards the bottom... And having not been bit by the VW bug, I just point and laugh at them. MUAWHAHAHAHA!

Toyota and Lexus would probably be at or near the top, Honda would likely be right behind, but I wouldn't count out brands from GM and Ford in the long-run. We've had American cars that have lasted a helluva lot longer than some of our Japanese models, but that may have been because they were from a better era.

...The GM W-Body holds up surprisingly well, but that is likely due to the fact that the overall design dates back to 1988, and furthermore, all of the parts are tried and tested pieces of engineering that are consistently improved year after year, to the point where they just don't break.

Engines and transmissions are where the Americans usually do well, and overall quality and reliability inside and out is improving as well. Although, it always depends on the model, the generation, and where it was built (if multiple locations are used).

So true. Though on the Toyota's, most of the "problems" tend to be small noises that are a result of plastic not being perfectly formed... and are fixed in a matter of minutes with a piece of sticky fabric foam stuff.

I much prefer Consumer Reports or Car and Driver to JD Power, so this is all kinda meh to me anyhow.

The panel gaps are getting quite large for Japanese cars over at Toyota, and overall, the fit wasn't too good on some other models I've seen as of late. Furthermore, the plastic feels like its the same quality as my younger brother's Power Wheel, not that the Americans are much better (if even at all in some cases), but I'd certainly say that our '95 felt better than my Mom's friend's '07.

...As for who I trust?

Car and Driver's long-term tests usually shed some light on the performance of a vehicle and what we could expect in the first two or three years of ownership. That being said, it isn't the most scientific way of gathering information, as it focuses only one the particular model they have, and not an overall measurement of other models. Road and Track (or is it Automobile?) has a good section where they compare their long-term testers with reader experiences, which is a good idea, but then again, still minimizes the overall gage of how good or bad a car is.

But, I still don't trust Consumer Reports. They cater to a specific, quality-oriented, anal retentive market with their reviews, so the smallest of infractions are going to be reported as negatives by the readers. Furthermore, their way of collecting data is flawed, given that you really have to be concerned about your car or product in order to turn in the forms they send you yearly... Most of the time, according to a statistics class I took, people with "average" (read overall good) experiences with a product are less likely to respond to a survey than someone who had an overwhelmingly negative, or an overwhelmingly positive experience.

Word of mouth is usually a good thing to go by, and furthermore, if you've got friends at dealers, ask them what they see going in and out in terms of service, trades, new purchases, etc. I've got friends that I talk to at the GM, VW, Nissan, and Toyota dealers on a fairly consistent basis, so they can let me know whats been going on.

...Either way, the internet is probably the best resource we have for information, as many of these websites contain a wide variety of input and analysis of every make a model...
 
All survey oriented material is flawed, simply because:

Whoopdeedoo. Another year, another useless survey.

Not only is the timeframe too short to really tell anything (as 3WD said), the whole thing is bunk anyway because someone who likes their car might overlook a major problem while someone who dislikes their car might complain about every single squeak and rattle.

Besides... a harsh ride actually counts as a problem on JDPowers' survey... which makes Mazda's lurking at the bottom on the IQS understandable, even though they score very highly on other surveys... including JDPowers' own Quality survey.
 
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