You have to realize though that Apple
is a hardware company As good as their OS is, hardware pays for their bread and butter. Here's an excerpt from a
Daring Fireball article regarding this issue:
------------------------------------------------------------
Apple Is a Hardware Company
This point cannot be emphasized strongly enough. Apple is a computer hardware company. Selling hardware is how Apple generates most of its revenue. Their operating system software may well be the best aspect of their computers, but that does not make them a software company. Anyone who claims that Apple could simply switch to being a software company and make up for lost hardware revenue by selling additional software doesnt understand how the company operates.
During the brief period of time when Apple licensed the Mac OS to other manufacturers, their revenue tanked. Too many people bought cheap clones from PowerComputing and Umax instead of higher-priced Macs from Apple, and the licensing revenue didnt compensate for the lost hardware revenue. The situation may well have been good for Mac users, but it was terrible for Apples bottom line.
No matter how badly people clamor for it, Apple is never going to release a version of Mac OS X that runs on standard Wintel PC hardware. Whether its possible or not, it isnt going to happen. A frequent comment regarding this rumor is something like Id love a version of Mac OS X that ran on my PC. Sure you would, you cheap bastard. Apples Switch campaign is an attempt to get PC users to buy thousands of dollars of Apple hardware, not hundreds of dollars of Apple software.
Many people want this to rumor to be true, as they envision faster Macs that cost less. Meaning, cheaper computers from clone manufacturers. Yes, that business model has worked wonderfully for Microsoft, but Apple is not Microsoft. A fundamental aspect of Microsofts business model is that theres only room for one Microsoft.
As Ive written before, Apples primary goal for the Mac is very different than Microsofts goal for Windows. I wrote:
The only way to see the Mac as unsuccessful is to compare it to Windows on Microsofts terms market share and raw profit. And thats exactly how analysts and the PC press cover the Mac.
What they miss is that the Macs primary purpose is to be better. Windowss primary purpose is to be ubiquitous. Both platforms have been successful in achieving these goals. Thats not to say theyre mutually exclusive. Apple would of course love to achieve higher market share. Love love love. And Microsoft doesnt purposely make Windows uninintuitive. Well, maybe they do. But its not as bad as it used to be.
So while Apple would love to clip a few percentage points from the Windows user base, theyre never going to mount a full assault on Microsofts Windows hegemony. The vast majority of Wintel PCs are sold as disposable business plumbing the adding machines and typewriters of the 21st Century. Apple wants no part of this low-margin market.
Thus, even if Apple were to switch to an Intel processor, they would not be switching to the standard Intel PC architecture. Theyd continue making proprietary Apple hardware, but which happened to have an Intel processor on the motherboard. Youd still need to buy an Apple computer to run Mac OS X.
Dvorak alternatively ignores and confuses this issue. [
Sage's note: Dvorak is a PC magazine columnist who insisted that Apple should move to Intel hardware] His latest column advocates Apple releasing both proprietary Intel hardware (based on the Itanium 64-bit processor) and releasing a separate version of Mac OS X that runs on standard PC clones. Oh, and he also wants Apple to continue manufacturing PowerPC machines. So he wants three Mac OS X platforms: PowerPC, Itanium, and regular PCs. And somehow this is supposed to make sense.
Part of Apples appeal is that their product line is clear. You want fast, buy a PowerMac. You want cheap, buy an iMac. Portable? PowerBook, fast; iBook, cheap. Apple moved to the PowerPC by dropping the 68K, alleviating any chance of confusion over whether to buy a PowerMac or a Quadra. If they were to switch to a new processor again, theyd need to do the same thing and drop the PowerPC. But that leaves the problem of what to do about existing PowerPC software.
------------------------------------------------------------
Also,
here's a Slashdot comment that concisely drives a similar point home.