At least the Countryman looks vaguely purposeful, and like I said, it's practical.
The Paceman looks like someone took a regular MINI, strangled it, and dumped it in a river. Days later its bloated corpse was found by passers by, and MINI thought "Hmm! Saves us paying someone to design it!".
I can see vaguely how there'll be a market for it. In fact, I can totally see a market for it. You could put the MINI badge on a dog turd and people would pay for it because the brand has a strong image.
And Jim, as others have mentioned, MINI are marketing this as a crossover, not a strict Golf rival. The Paceman seems more of a niche-filler than a rival for anything.