I buy what I like, who cares what brand: If the article of clothing is $10, and they fit, look right to me, and made of some sort of quality material, I could care less who made them.
I have to admit, shoes are one item where a name brand does help, but I can't stand paying a minimum of $60 for: $1 worth of material, $29 dollars worth of advertising, and $30 for an athlete's salary/child support/new car fund. That said, I look for the best shoes at the cheapest possible price. I refuse to pay more than 30 for shoes. Period. Somebody has to put their foot down.
"Name brands" come and go...next year, it's old news, and some new name comes into the fray.