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I found these quite interesting. The origins of the car emblems (lots of european makes.) The ideas behind these are prtty crazy, if you ask me.
http://gawlowski.com/matt/cars/car_logos.html
The most intersting ones I'll reproduce here, but still, click the link.
Volvo means 'I Roll' in Latin, and the arrowed Circle is merely the conventional map sign for steel - Sweden's most famous industry before iKEA came along.
The Japanese have a bit of a weakness for mad badges. Hence, the current Toyota symbol that looks like a cowboy in a big hat, but is actually three elipses depicting the heart of the customer, the heart of the product, and the ever-expanding technological advancements and boundless opportunities that lie ahead. It says here.
That's not a prancing horse, it's a dancing donkey - Enzo was hung like one and he liked everyone to know. No, no - just a joke. In fact, the prancing horse was originally the emblem of Italian WWI flying ace Francesco Baracca, whose parents persuaded Ferrari to adopt the symbol of their late son for his racing Alfas.
http://gawlowski.com/matt/cars/car_logos.html
The most intersting ones I'll reproduce here, but still, click the link.

Volvo means 'I Roll' in Latin, and the arrowed Circle is merely the conventional map sign for steel - Sweden's most famous industry before iKEA came along.

The Japanese have a bit of a weakness for mad badges. Hence, the current Toyota symbol that looks like a cowboy in a big hat, but is actually three elipses depicting the heart of the customer, the heart of the product, and the ever-expanding technological advancements and boundless opportunities that lie ahead. It says here.

That's not a prancing horse, it's a dancing donkey - Enzo was hung like one and he liked everyone to know. No, no - just a joke. In fact, the prancing horse was originally the emblem of Italian WWI flying ace Francesco Baracca, whose parents persuaded Ferrari to adopt the symbol of their late son for his racing Alfas.