Dany Bahar: Q+A
Auto Express talks to the Lotus CEO at Geneva about building a new V8 engine and having a working Esprit prototype running by the end of the year
At the Paris Motor Show in October last year you unveiled the new range of supercars, including the new Esprit. What has happened since then?
We've been taking on board all the feedback from prospective customers at the show and continuing development. We are on course to launch the Esprit to market in 2013.
What feedback did customers give you?
They thought that the Elan and the Esprit were too similar in the way they looked, that the new Elise was too heavy and that a Toyota V8 engine [Lotus initially said it would use a supercharged Lexus IS-F V8 for the Esprit, Elite and Eterne] did not fit in a car in that segment at that price point.
So how have you addressed these 'problems'?
We have completely redesigned the front end of both the Elan and the Esprit so that they are now more separate.
And what about the engine? Isn't the Lexus IS-F V8 a good enough powerplant already...and isn't developing your own engine enormously expensive?
We are committed to developing our engine from scratch. That is a definite. Yes, there probably is no need for a bespoke engine, but it is crucial to Lotus as a supercar manufacturer. The Toyota engine would be very difficult to adapt to our needs anyway, and this would take a lot of money. For sure, it will be even more expensive to develop our own engine but this is what we and our customers want. We will still be able to hit the targets set out before [a 542bhp 'entry-level' version and a 612bhp 'R' version].
The Esprit is set to be the first of the new cars to go on sale. How is it developing?
We are on course to get a prototype running by the end of the year, but we will not be showing off the new, re-style look just yet.
How is the re-development of Hethel going? Have you secured government grants to help build a new UK-based manufacturing facility?
We have submitted our application to the UK government and expect to hear by the end of March whether we will recieve extra funding for a new factory. But we already have our own money to invest and upgrade the facilities at Hethel. The government money is the difference between us building two production lines in Norfolk or four.
What if you don't receive government money?
Then we will have to go outside the UK to Europe where we are nearer suppliers. We have already been in talks with factories in Austria [Magna Steyr] and Finland [Valmet, which builds the Porsche Boxster].