I personally like the overall shape of the car and I think this is a curious step fpr Jaguar, perhaps I'm overlooking the fact that many Jag fans will be in awe when they find out that Jag is no longer keeping its classy, elegant, rich and conservative looks.
I really forgive Hyundai for being a copycat of many car makes for a long period of time, as their new line of sedans have taken astonishing changes both in performance and personality. As far as KIA is concerned, well, they are made from Hyundai left overs pretty much, and they have no other choice but to continue mimicking the shapes of the most popular cars out there....perhaps they can start copying from Hyundai now?
Anyway, by looking at this new design, I can see many things coming in the future, and not only from Jaguar but from they're competitors as well.
Ciao!