Scion returns with a US-spec kei truck that will be built within the US.

[MIE1992]

Toyota Says ‘Okei’ to America: Introducing the Scion by Toyota Brand and KEI-01 - Toyota USA Newsroom

PLANO, Texas (Nov. 10, 2026) – Yesterday, at simultaneous events in Ypsilanti Township, Michigan, and Frisco, Texas, Toyota Motor North America (TMNA) introduced Scion by Toyota, a new brand built around curiosity, possibility and the freedom to explore mobility in new ways. The company also...

pressroom.toyota.com

 

[05XR8]

Just to quote myself:

everyone should have a kei car

 

[Eunos_Cosmo]

Just to quote myself:

I've said it before, and I'll say it again: If I had universal and plenary powers, I would decree everyone shall drive Kei cars and like it.

In all seriousness, I'm pretty sure this is Toyota looking at how much people are spending on side by side ATVs and thinking...hang on, we can sell an actual car to these people for the same amount of money.

 

[Daniel]

They took a Hijet and didn't even swap the steering wheel! If that's the Scion by Toyota vision, I know what the KEI-02 is gonna be:

 

[McLaren]

Very cool, but from what I read, biggest points to be made is that it's limited to 25Mph & only available to commercial/fleet contracts at the start. It will require enthusiasts to show Toyota there is a public demand so a retail model can be offered later on.

 

[phillgt2002]

I never expected Kei trucks to catch on so much in the US. I’ve been seeing them around so much more lately.

Definitely cool to see this happening even if it’s limited. I still plan to import a Kei van in the coming years.