And that's been the VW problem as of late. They can't seem to reel in the young/hip buyers that defined their market share from before.
And now you know why VAG thinks SEAT would do well. VW is a boring brand. SEAT is getting alot of the young customers, who find the VW range is too expensive, and too boring for what it is. I mean the golf GTI itself looks rather plain jane, and all the enthusiasts in the UK who want a golf GTI like car, are ending up in a Leon Cupra instead.
...Its not that we don't want them, its more or less that VW can't afford to do it...
So then how come VAG are seriously considering sending SEAT over there? Surely they must know better than you and I.
Alfa romeo is coming over to the states, and SEAT in VAG circles is often called, VAG's Alfa Romeo.
SEAT are expanding their lines aswell. There will be several new models, all engineered with the input of audi, hell half of SEATs current leadership board is made up of ex-audi guys.
The Rabbit is an established, historic name from an established, historic brand. Selling at bargain bin prices. For a decidedly above bargain bin car. Coupled with brilliant marketing campaigns. And VW is still having problems selling them.
I wouldnt want that crappy 2.5 5cyl golf either.
The SEAT Ibiza is none of those things, and is a smaller car
Well where was SEAT 10 years ago in europe? Nowhere. Where was audi 18 years ago? Nowhere great either. But look at them both now. All VW has from a enthusiast point of view is the Golf GTI, which looks are rather understated and a bit boring these days compared to the competition and the R32 which is a very expensive golf.
Looking at the VW america site the base rabbit starts at $15,600 and the GTI $22,800. Now the Leon Cupra would come in at about $21,000 and thats a golf GTI with a superior engine, less boring looks, and much much better brakes. For the SEAT equivelant to the GOLF GTI, the Leon FR you would be looking at $18,000. Works no?
So a Ibiza FR which handles better, is more fun, faster could undercut the base rabbit whilst saving its owner on fuel aswell seeing as the 2.5 5cyl rabbits mpg is absoloutely crap. I really cant see the problem. The mini sells well, and in europe people who look at mini cooper s' will also have a look at the likes of the clio 197, ibiza cupra etc etc.
And it would be a smaller car from a brand new brand for the same cost (or more) as the larger Rabbit that will no doubt be the punchline of many jokes.
If people want a golf sized car they would buy the SEAT Leon. If they want smaller they will go for the ibiza so there is no issue there. Infact the new range of SEAT Ibiza is actually cheaper than the already cheap outgoing MK4.