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Really, you missing the bit that the largest profit margins go to the retailers. Whatever Fanatec would sell at to wholesalers they will want their cut then the retailer also theirs. So the Fanatec wholesale price would easily be half of the retail price point. Oh and thats roughly around the 800 - 900 amount he stated.
I wast aware the T500 was a big box walk up to store item?
Currently their own website has not been updated to where it will be available and you seem to not realise production of this may also be restricted to initial batches to see how it fares in sales.
While I cannot relate this to everwhere the information for the UK press release states it is only available via HMV and Amazon.co.uk
So far it is avaiilable to pre order on Amazon UK but not yet on HMV's systems nor their website and hasnt been confirmed if available online only or also at select stores.
If anything it looks like they are carefully selecting where to sell these and that more than likely allows those etailers / retailers to avoid any pricing wars meaning high discounts are unlikely unless coming direct from the Manufacturer.
The product would not need to go through a wholesaler, it go directly from Fanatec to the retailer. And with regard to "profit margins" that is the part where Fanatec forego the "big profit" up front and go for volume over time.
Just because they sell to use end users at $300 doesnt mean that they are required to sell them to the retailer for that - infact it would make no sense what so ever - and if the unit costs are $200 atmthe moment they would leverage the vloume orders from a big box store to bring the unit cost down.
Anyway, discussing the virtues of a retail marketing strategy with a reasonable retail price is a moot point because Logitech have proven it can be done. Could they have launched their wheel at $500 back in the day, probably, considering the global economy was stronger, people had screeds more disposable income and "consumption" was the in thing. They chose to go with $300 and sold many 10's of thousands of units through the big box stores.
If Fanatec and Thrustmaster choose to go the path of the ECCI's more power to them.
And speaking of the direct-sales models, Fanatec was quick to process my PayPal for the GT2 wheel, CS pedals and shifter - only shipped the wheel and I have not heard a peep from them with regard to expected delivery for the shifter and pedals.
And this long into their product lifecycle the pathetic cusomer service has no place or no excuse even if the "CEO" does visit forums.. we need service, not pandering.
While I believe Thrustmaster will have the "service" their product is going to severly lack quality. You can take that to the bank - if it is being assembled/manufactured in China that is a given these days.