Ok if you buy it from the store, it may be 5-10 bucks more for shelffing cost. off the internet, probably about the same for s/h. Really it doesnt matter. You can just say you have the satafaction of getting one for 30 bucks.
Yes, it'll make the driving experience closer to... driving. You'll need about 2 weeks to get really familiar and used to the wheel tho, so don't sweet it if you suck at first, everyone does.
If you want a wheel to try it out. Go for your first option.
If you are serious and intend on playing and investing time to learn and plan on enjoying the hell of a Wheel, I recommend the logitech.
Furthermore, if you plan on getting GT4 and again, are serious about Racing with a wheel, get the DFP... Its more expensive, its better and it'll give you the 'ultimate' in driving feel. You won't get any closer to a real cockpit for a while.
if you have a sam goodys nearby you should be able to get it for 80 dollars not counting tax its 79.99 thats what i bought mine for not the 120 listed on the site now im saving up for the DFP for when i get GT4