http://blog.powerblocktv.com/tesla-to-make-pickup-truck-based-on-ford-f-series/
They have no chance. With GMC/Chevy/Cadillac, Dodge, Toyota, Ford/Lincoln and Nissan in the market I think this is going to flop hard, especially if it's all electric. You're going to drive for like 30 minutes and have to recharge the battery. Forget about going offroad in any kind of mud etc. I just feel like it's going to be priced ridiculously high and hardly be able to perform to what any of the others can.
I can't see this actually working.
If anything electric motors are the eventual future of trucks provided battery tech goes far enough. The drawbacks of an electric car aren't as bad on a truck, the things are already huge and heavy so massive batteries aren't a problem. The benefits of an electric motor translate really well to a truck, I'd think you would be excited about the massive amounts of effortless torque you get from electric motors.
The reality is you continue to evaluate trucks based on your idea of how they're supposed to be used which represents a very small group of truck buyers. The reality is most people who buy trucks don't care about spinning the tires or going mudding. People don't buy $60,000+ brand new trucks to go tool around in a muddy field for fun.
Most people buy a truck because a few times a year they need the capability. It's nice to have the capability to tow every now and then, and the open bed makes it easy to take stuff to the dump and pick things up at Home Depot. Yes, people who tow a boat 800 miles every summer won't be buying one but those people are a small group of truck buyers, most people buy them to use as a regular vehicle and have the extra capability in case they need it. Do you really believe that these kinds of buyers won't be attracted to a truck that does all of this just as well (or better with the electric motor's torque) and doesn't require you to pay for gas?
The tech isn't quite there yet to make an affordable truck that is as well performing as current trucks, but it's quite close and there's no reason why this truck can't replace the trucks that get used as a commuter car and never tow anything heavier than a U Haul trailer or 15 foot aluminum boat. Sure it'll be more expensive, but there will be people who are willing to pay for the overall package. Looking at the Model S, odds are that the fit and finish of the truck will be top notch, and the much maligned luxury truck market will be certainly attracted to this.
It's going to be a luxury product, much like the Model S is competing with similarly priced luxury cars. People won't be cross shopping this with a 2001 F150, they'll be cross shoping with top end trucks that go for $60,000+ and other luxury vehicles (Escalade, Cayenne, Q7, etc.). When you compare a $70,000 F150 to this thing which should be under $100k, it's not so terribly overpriced.