Looks like they're going the way ofBMWMercedes-Benz and trying to fill every possible niche, including gaps between their own models.
the A2 is a terrible idea
Therein lies the problem.
The A1 already covers the subcompact end of the spectrum below the A3... an A2 would simply confuse the issue. Possibly a lot because it looks like it would be Volkswagen based, which means that it would make both the A1 and A3 look spectacularly cramped.
In the end, it might end up like the B-Class. not small enough to be considered a city-car like the A-Class, and not quite as sleek as the C-Class. Perhaps Merc's most practical small car in its line-up, but not a very loveable one.
If they were to clear space for the A2... maybe by making the A1 available exclusively in a three-door arrangement instead of spawning a whole range of cars... it would work. As it is... too many products on too many platforms... which means good sales... but a huge amount of overhead for redundant products.
The Q3... well... we knew that one was coming... even before it did.
The funny thing is, by that render alone (which appears to be a photoshopped VW Up!) judged against what I've seen of the A1, I'd actually expect the A2 to be smaller than the A1. The original A2 was roughly the size of the original A-Class, and the A1 doesn't seem vastly smaller than the original A3. That doesn't leave a lot of room for manoeuver, unless the A2 is actually smaller. Or at least a significantly different shape - which it appears to be.
Plus, the A1 is going to be a MINI/MiTo/500 etc rival. It's going for the prestige, style-conscious small hatchback market, and to me that leaves space for the more eco-oriented (yeah, I know Audi have said they aren't going for the eco thing but at the end of the day their platforms and drivetrains are VW ones so they kind of have to do the eco thing, albeit indirectly) small car. Like the original A2.
Put it this way, it leaves the door open for the A1 to be as impractical and stylish as it likes (read: MINI) whilst the A2 does the economical and spacious thing.
It's just Audi doing what everyone else is doing and filling niches.
Super-economical small cars always suffer when gas prices go down... not enough power and not enough space (for the buying public)... then come back into vogue secondhand when prices go back up... yes, now would be the right time to launch an A2... but it'll have to be luxurious to justify the badge. (Imagine... saying that about an Audi twenty years ago... )
I still don't see it happening unless they make it as versatile as a Honda Fit or a Merc B-Class. Not when an A1 with a TDi will (well, should) net you some ghastly high economy figures already.
So wait, is the R4 is the poor man's R8 or the rich man's TT?![]()
If the A2 is going to be based on the Up! models though there's a difference between very high and ridiculously high fuel economy. VW are hinting at the latter for the Up! range.
Luxury is relative too. Regarding the A2 and A3 I mentioned before, to me the A2 would be the more "luxurious", though perhaps not in the stereotypical sense of loads of kit and swathes of leather and wood. What the A2 does have (and in common with the much maligned A-Class) is loads of space and a good, confidence-inspiring driving position. The A3 is a bit of a coal-hole in comparison - feels "chunky", sure, but a bit too much of a black-hole to feel luxurious.