I hadn't though about it much before, but I really like what Cadillac has been doing for a while.
The late 80s and early 90s were sort of the "rounded rectangle" era for car design. I give a lot of credit to Ford for the 1996 Taurus, even though it seems most people hate it. It may have been overboard, but the Taurus was probably the most effective at pulling car design away from rectangles and towards curves again. It was certainly drasticly rounded, but what kind of counter-movement isn't so drastically defined? It was pretty much designed to be the opposite of 80s boxiness, and I have to appreciate that. It didn't look half bad either.
Cadillac, on the other hand, had a completely different movement. Through the 90s, everything was like the early 80s of other brands: rectangular, sharp, and angular. Towards the 2000s they started into the rounded rectangle phase with things like the Seville, while everyone else was slowly turning away from that shape. By 2000, they looked like everything else, but when everyone else integrated new curves into their designs, Cadillac did the opposite. I think they realized curves were not much a part of the Cadillac image, so they sharpened the corners of their rectangles, made everything very planar, and created an image today that is incredibly distinct from every other brand. Most other brands have combined angles and curves in their modern design, but the only curves on a modern Cadillac are the wheels.
1992 Ford Taurus - The Rounded Rectangle:
1992 Cadillac Fleetwood - Still Angular:
1999 Toyota Camry - Moving Towards Curves:
1999 Cadillac Deville - Rounded Rectangles:
2010 Mazda 3: Curves and Corners Living in Harmony
2010 Cadillac CTS - Angles... Angles Everywhere:
I think Cadillac had probably decided to move in this direction since the Cien, which was 2002. That, in itself it quite a beautiful design, which I would consider almost the anti-'96 Taurus. Like the Taurus threw out angles and made love with curves, the Cien did the opposite:
After looking at a few pictures, the Cien is much better looking than I remember. This may be my new favorite concept supercar.