Vectra out, Insignia in!

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Source: Auto Express

Vauxhall is planning to get rid of the Vectra name in an effort to give its big-selling family car a fresher image

We first revealed the Luton firm's plans for a hi-tech Vectra replacement back in Issue 880, but now company sources have confirmed to us that when it unveils the new model in 2008, it will be called the Insignia. Speaking exclusively to Auto Express, Carl-Peter Forster, the European president of Vauxhall's parent firm General Motors, stressed: "We will change its name for the new car.

"Vectra is too connected to the conservative current design. The new model will be sleek and more like a coupé to look at, but of course it will still be a family car."
Vauxhall first used the Insignia name on a concept car seen three years ago.

The sporty looking four-door family saloon was designed by Martin Smith. He has since moved to Ford and penned the highly acclaimed new Mon*deo. GM is now keen to follow suit by making its cars more adventurous to look at. Forster added: "Design is vital. It's going to be the number one reason to buy our cars."

A pre-production version of the Insignia is expected to make its public debut at the 2008 Geneva Motor Show. The production-ready model will be on display at the Paris expo later that year, and is due to go on sale in the UK early in 2009.
 
So Vauxhall/Opel think that naming the next Vectra after some cheap 80's aftershave range is going to make it more appealing?

 
Not basing the mechanicals on a 1980's FIAT would be a better starting place...
 
How about "Aura?"

Save money by importing USDM badges...

No, "Insignia" is fine. However...I wonder when WE'LL be getting that car.
 
^ Actually, I don't see anything wrong with that. I would say go for it, but my say means nothing. :yuck:
 
I wonder when WE'LL be getting that car.

Actually, I doubt if we will get the Insignia any time soon. With the Aura just getting here, we are looking at a time frame post-2010 for a replacement for that car, and that will most likely come from an Epsilon II-based car, the earliest of which won't even be here until 2009 or 2010 with the Saab 9-3 and Opel Omega replacements.
 
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