Company: Hanseong Motor Company (한성 자동차 주식회사
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Description: Hanseong Corporation is a huge and powerful company in South Korea. Not only is it market leader in everything from hairdryers to microwaves, it is also a huge political powerhouse because of it's importance in the Korean economy. Many of the former South Korean Prime Ministers are Hanseong executives, and they play an active role in mending the relationship between North and South by funding huge portions of aid that goes to the starving people of North Korea. Yes, on an international front, the company seems sensible, thoughtful and generous, though in reality it is run by brutal conglomerates that think of nothing but power, money and more power and money. In the dawn of the nineties, there was really only one segment the company hadn't captured, the automobile sector. The South Koreans only bought Hyundais, Kias and Daewoos, but the company secretly made deals with Toyota to change that. They got the license to produce Toyota's newly launched Ipsum, in exchange for giving Toyota 20% of the profits they would make on it. Thus, a new player on the Korean car market was born.
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Founding Year: 1995
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Hanseong's first car: Hanseong Kokkili (코끼리, Elephant), a licensed Toyota Ipsum. The Kokkili has become a Korean favorite, especially among families and cab drivers for its spacious and practical interior. While the the car's design is now getting old, people are choosing more modern, Korean cars that have far surpassed Toyota in quality and style. The Kokkili was only available with a 2.5-liter turbodiesel that is more known for its place in the Hilux lineup. Horsepower was rated at 97 hp @ 3800 rpm and a max torque rating of 241 Nm @ 2400 rpm. It was painfully slow, but it never let you down, hence the Kokkili's cult status as a dependable vehicle. It has been produced since 1996 in 2 million examples, until it was discontinued without an immediate successor in 2011.
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Current line-up:
-Hanseong Lusso, full-size luxurious sedan (루소:
A luxury sedan that comes in 2 versions. One for the driver, and one for the
driven.
The LUX is the most complete luxury sedan on the market today, with a refined engine, and a lush, roomy backseat that makes this car an extention of your office.
The Sport makes you want to take the b-roads to work, with its suspension setup that highly encourages and rewards frisky driving.
Competes with the Samsung SM7, Daewoo Alpheon, Hyundai Equus and Kia Cadenza.
38 SE Sport
-3.8-liter V6, 290 hp @ 6000 rpm, 368 Nm @ 4700 rpm
*0-100 in 5.8 seconds
*Top speed of 235 km/h
*Standard 6-speed manual, optional 5-speed auto for free
*Leather interior, class-leading leg room,
*2-zone climate-control
*Aluminum interior trim
*Discreet, yet sporty skirt kit
*Leather steering wheel
*20-spoke alloy rims
*Sports tuned suspension
*9.5L/100 km (25 MPG)¹
*AUX input for the Samsung sound system
₩35.000.000
30D 6 LUX TRDI
-3.6-liter turbodiesel V6, 309 hp @ 3000 rpm, 600 Nm @ 1500 rpm
*Super CVT-i transmission
*0-100 in 6.2 seconds
*Leather interior, class-leading leg room,
*Real wooden interior trim
*DSS Infotainment system, 4” LED screen with built-in TV.
*Steering wheel in partial wood, leather, from which you can control the infotainment system
*4-zone climate-control, massaging and reclining rear seats
*Air suspension
*10-spoke elegant chrome rims
*LED taillights
*Window curtains
*Fridge and cooled glove compartment
*Top speed of 250 km/h (limited)
*6.7L/100 km (35 MPG)¹
*AUX input for the Samsung sound system
₩50.000.000
-Hanseong Attivo, compact luxury sedan:
A luxurious mid-size sedan that is aimed at a younger demographic.
Unique engines with a good economy make these cars a pleasure to drive. It doesn't matter if you are cruising down expressways or racing down serpentine roads,
the Attivo is a joy to drive. Competes with the Samsung SM3, Daewoo Lacetti Premier, Kia Forte and Hyundai Avante MD.
15 SE :
*1.5-liter I4, 110 hp @ 6200 rpm, 130 Nm @ 4300 rpm
*0-100 in 10.9 seconds
*Leather interior
*Aluminum trim
*Climate control
*5-speed manual
*Radio/CD player
*Plastic steering wheel
*Top speed of 190 km/h
*Electric heated seats
*AUX-input
*6.5L/100 km (36 MPG)¹
₩20.000.000
18 LUX:
*1.8-liter V6, 140 hp @ 5000 rpm, 170 Nm @ 4000 rpm
*0-100 in 8.5 seconds
*Top speed of 209 km/h
*Leather interior
*Wooden trim
*Leather/wood steering wheel
*6-speed manual
*Climate control
*AUX input for the Samsung sound system
*Unique front fascia with elegant chrome grill
*LED head- and taillights
*7.2L/100 km (32,5 MPG)¹
₩24.000.000
18 XS Turbo:
*1.8-liter turbo V6, 220 hp @ 6000 rpm, 370 Nm @ 3600 rpm
*0-100 in 6.7 seconds
*Top speed of 245 km/h
*Leather interior
*Aluminum trim
*Leather/wood steering wheel
*Super CVT transmission with manual function
*Infotainment system, with 3” LED screen
*2-zone climate control
*AUX input for the Samsung sound system
*Unique front fascia and sporty skirt kits
*LED head- and taillights
*7.8L/100 km (30 MPG)¹
₩27.000.000
¹ Fuel consumption shown is combined and based on Korean norms. Hanseong doesn't guarantee you reach the figures stated.
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Hanseong Motor Co. in the future:
Because of the marque's short lifespan, the company has yet to produce a concept vehicle, but Hanseong has great future plans. 1 trillion South Korean won has been granted to the construction of a huge design centre, Hanseong's own engineering team that will research what plastic quality, engine design and what materials Hanseong's future cars will be built with. They have an unlimited budget for hiring foreign experts in these fields. As of now, Hanseong has secured an employment contract with renowned British car designer Harry Richard, who'll be penning Hanseong's future cars. Within the next few years Hanseong will enter the exclusive SUV market with a new, completely self-developed car that is to be released by Q4 2011. A small hatchback to fight the Accent, Corolla and Rio is also in the making, and the totally renewed line-up should secure Hanseong a strong position in the South Korean automobile market, while expanding to other markets isn't unlikely.
Hanseong is currently looking for car companies to share knowhow and technology with, which we believe would be beneficial for all involved.