It's called the Audi TT Momentum 2.0 and I gotta say I love the momentum and 2.0 aspects of the name because that's what it looks like. It looks like a continuation of the Auto Union design language that has made Audi so successful for the past 30 years.
That Car Design World account must have connections because they publish official photos way before any of the major journalists. Poor quality images that Autocar scraped off social media:
I absolutely love it. I mean, look at this design lineage, it literally goes back to Day 1 for Audi:
Compare those stand-out designs to the Ford Taurus:
Honestly I think Audi has one of the strongest design languages in the entire industry but several of their most recent concepts have strayed far from the herd, and over the past decade their graphical elements have gotten overly complex and way too aggressive compared to their best examples. I mean, what on earth was this:
...compared to any of these and all of these:
And we mustn't forget Audi greatest design of all time, the elegant, simple, light, sporty, near-perfect car that all cars wish they could be:
Who would've thought that a little tiny hatchback could share so much DNA with pre-war Auto Union streamliners? And yet it literally was a streamliner, famous for its construction, design, efficiency. Excellent in virtually every way.
Lmfao no thanks.
www.motor1.com
