If you were to remove the badges people would assume it was something more "upmarket". It does look a bit Mitsubishi-ish in some ways. It's certainly got quite a classy interior.
This sounds like something I could drive. But I doubt they'd ever attempt to sell them in the US, especially with a name most Americans probably can't pronounce.
That's what people said about Toyota, Mazda and Honda 40 years ago. And about Kia and Hyundai 20 years ago.
Honestly, what @IfAndOr said is true. Without seeing a badge (and already knowing I was in one and likely to be following another one on the test route), my brain read the one in front of us as a Cherokee. Then a Hyundai Santa Fe (sorry, SsangYong), and then a Mitsubishi Outlander.
It's extraordinary just how mainstream this car is now.