The Outback wagon saved Subaru. The only reason there even was an Impreza Outback, or an Outback sedan, is because Subaru decided to see how many mutations they could make work. Obviously nothing's been as popular as the original, but it just goes to show exactly how popular the original was.
The Forester was a crucial vehicle at a crucial time. Subaru couldn't have kept their AWD mantra without breaking into the SUV market at some point, but the Forester was perfect in that it kept Subaru's clean, unimposing image with a small SUV that a lot of reviewers considered a wagon.
The WRX actually came out in 2002 and has done quite a bit for Subaru's performance image, as will the new Legacy. I don't actually think Subaru ever thought the WRX would sell here. In fact, their original sales estimates were doubled in the first model year. For some unbelievably odd reason, Subaru - and Mitsubishi - never gave our market enough credit. Likely because they got burned with the SVX and 3000GT (and saw how Toyota, Mazda, and Nissan got burned as well) in the mid-90s.
The Forester was a crucial vehicle at a crucial time. Subaru couldn't have kept their AWD mantra without breaking into the SUV market at some point, but the Forester was perfect in that it kept Subaru's clean, unimposing image with a small SUV that a lot of reviewers considered a wagon.
The WRX actually came out in 2002 and has done quite a bit for Subaru's performance image, as will the new Legacy. I don't actually think Subaru ever thought the WRX would sell here. In fact, their original sales estimates were doubled in the first model year. For some unbelievably odd reason, Subaru - and Mitsubishi - never gave our market enough credit. Likely because they got burned with the SVX and 3000GT (and saw how Toyota, Mazda, and Nissan got burned as well) in the mid-90s.