F1 Trademarks Daniel Ricciardo's Signature Podium Celebration, The Shoey

This is the discussion thread for a recent post on GTPlanet:

This article was published by Michael Leary (@Terronium-12) on May 5th, 2018 in the Formula One category.

 

I'm confused - as established in the existing thread they haven't trademarked the celebration, they've trademarked the word.

 

Isn't that like a teacher trademarking something their student did? Lol...

 

David Reynolds did it first...

 

Worse... it's like the University (overseeing company) licensing something the teacher's (respective team) student's (respective driver/team member) equal of another University's teacher's student actually did the act and called it a "Shoey".

To quote Wikipedia: https://en.wikipedia.org/wiki/Drinking_from_shoes

...and even that's not the origin of the tradition as it goes way back of the Prince of Prusia in 1902 (see rest of above article).

So yeah, how are they even able to trademark an old practice like this? Unbelievable and to be honest... a quote sad money grubbing move.

 

And the Schuey, which is another sort of winning but much more dangerous to race against.

Perhaps the article title could be subtly altered to reflect the fact that the act itself isn't (and likely couldn't be) trademarked?

 

Guessing you haven't seen graduate school? Sadly this isn't a surprising thought.

 

A little more background(and please don't bash me for the "reporter" who did the article):

http://www.news.com.au/sport/motors...y/news-story/48f60003402b0febe565a9c04de36661

Before the VASC race at Perth, David Reynolds was asked for his view about this news again. He then mentioned giving props to a V8 Ute driver doing a shoey on the podium(which Ute post race celebrations, are rarely broadcast). So, how ever long ago that was, he was a bit annoyed by F1.

 

Ah yes, the ancient American tradition of trademarking something others did years before.

 

Mad hueys did. They also own the Trademark in Australia though.

 

It was funny the first time.
It was okay the second time.
It was boring from the 3rd time on.

 

The Shoey is Ricciarcos victory move like the finger is/was vettels victory move.

 

It's an Aussie thing; was introduced to it after my first race in Bathurst. Probably just trademarked the phrase for promotional purposes so they can use it to promote the sport. If they don't do it, some other athlete in some other sport might copy it and it might catch on and suddenly it's a missed opportunity for F1

 

I guess they took inspiration from Decker's and their trademarking of the word 'ugg,' or that time Abercrombie and Fitch trademarked the term 'Bondi Beach'

I'm waiting for the day when someone tries to trademark the term ANZAC, just to set the bar even lower than it already is...

 

59 entries for ANZAC.

 

I first saw this done with champagne many many years ago in high heels, or stilettos if you prefer. They really hurt my manly feet.

 

Completely off topic, but are you the GrayFox from civinfo forums?

 

It's sometimes known as 'Le Rituel', interesting piece on the practice here.

 

Is it possible for GTPNewsWire threads to incorporate threads which already talk about the given subject?

 

Yeah
The grumpy australian super mod

 

I love how their first thought when they saw it was "How can we make money out of this?"

 

Yeah, that's such a new approach for the owners of F1!