Ferrari Luce EV

[Eunos_Cosmo]

Come to think of it, one could think of some other Ferrari models that aren't necessarily ugly but don't seem to fit the brand's design language, can't we? Like the 1956 410 Superamerica by Ghia, which does indeed look cool, but it seems unlike other Ferrari designs from the time. (Though I suppose a car called the "Superamerica" makes sense to have a variant that looks very...American.) Or perhaps the cars that were solely designed and built for the Sultan of Brunei.

That said, I think the Luce's price is insanity - even the Purosangue is over $200k less despite having a V12. The Luce really should've had a closer resemblance to the Pininfarina Battista.

If I understand it correctly, the Supercamerica was not really a Ferrari in that it was rebodied by Ghia. In any case, Ferrari hadn't really established itself yet in the 1950s and so there was more variation the design language. The 125-166 look more British than Italian to my eyes, for instance.

 

[MisterWaffles]

Damn I'm really going to die on the hill that this car isn't really that bad lol.

Like people froth at the mouth with so much hate for this car even saying "I don't love it but it's an ok car you guys, it's not the worst one ever made" is a controversial opinion.

At this point I wouldn't even be surprised if the Vatican put out a statement denouncing the Luce.

Also to the people saying "it looks like a Chinese car with a prancing horse sticker from Temu", yeah that's kinda the point. That's where the cheddar and sales for this car are in Ferrari's eyes. Like as much as China loves flexing their home-grown tech, and their EVs, they still for some reason really love Silicon Valley, an iPhone, their American luxury tech. And idk if Ferrari thinks they have a business case here then hopefully it goes well for them and this car is like a huge smash hit for sales over there and proves everyone wrong lol. That would be interesting to see after all of this "disaster of the millennium" outrage.

Also it's hilarious seeing these AI "artists" making renders of electric Ferrari hypercars based on the Luce design like they totally didn't hate the Battista and Evija when those came out.

 

[eran0004]

And idk if Ferrari thinks they have a business case here then hopefully it goes well for them and this car is like a huge smash hit for sales over there and proves everyone wrong lol.

You can't prove that something is not ugly, that's an absurd statement.

 

[VXR]

It's not a bad looking car. It's a bad looking Ferrari.

 

[DDK-Racing]

It's not a bad looking car. It's a bad looking Ferrari.