PES has been atrocious the past few years but 2015 is so many leagues ahead of FIFA it's not even funny. Since PES now has the gameplay sussed, they also win every other section for what makes a good sports game. The graphics are incredible and the likeliness of some players is downright scary, licenses for the world's largest cup competitions are 100x more important to me that team licenses(and Celtic aren't even in PES this year, the team I support). Perhaps, my most favorite thing about PES is how it captures the drama and passion of football, the players on the pitch react as players on TV would when goals are scored or during big events in the game, you can feel the intensity in big games because the fans seemingly get louder and more vibrant the more key a match is in the season. The presentation is also incredible...the Copa Santander, Europa League and Champions League modes are breath-taking with the attention to detail.
FIFA has to play catch-up, but it won't really, because everyone is so took on by ' Ultimate Microtransaction Team' that I doubt Konami will ever be 'top' with the players again, even with a game as good and polished as PES.