The YouTube trash commenters on the EricShip 111 video were incensed that the game offered the previous season's prizes as higher-tier rewards, with the usual lazy devs complaints coming to the fore.
If it's a regular thing I think the majority of us will get used to it, though. Not everyone wants to max out (or rather 66% out) the playlist each week.
My dupes will all be going on the auction block though. Then when they fail to sell because the market is flooded I'll abandon them all in barns amongst all the Impreza 22Bs and Revueltos discarded by the farming community.