I thought that "Bloody good advert" might also have something to do with the Australian (=sharks apparently) "Where the bloody hell are you?" Advert that was banned in UK, which also featured a bikini-clad model
well, the Tampax ad is a copy of another ad, so Jay's take might not be that far off.
and even that one is a copy of a 1999 Austrian ad:
Oddly enough, the Austrian didn't receive any award and neither did the NatraCare one. Yet the Tampax ad got a New York Festivals 2005 Gold Worldmedal and French Art Directors Club 1st Prize for Outdoor.