I think it's an idea to get used to. Let's just to see where it goes after the prices will go up, and what kind of footage they'll offer in the future. In one way or another, this will surely sort itself out.
Yeah, I can see myself spending a few dollars a month even on rentals, if the shows are interesting. I will pass on old Top Gear episodes that I have already seen, but I think Kazunori Yamauchi on Ferrari's test track deserves my money.