Agreed. I happen to be somewhat lucky, I guess, since my local Gamestop has some guys that are pretty educated in the gaming world. I went in to pre-order GT5, and the guy was like "alright, great choice, it looks like it will be epic. Do you want the Collector's Edition, or the Standard copy". I was just happy that I didn't have to explain that a CE was available, and have to argue with them to prove it. After I told the guy , YES, I want the CE, he said, "yeah, I think every pre-order I have taken has been for the CE. I guess it is because of the anticipation and the long wait". I was just suprised that both of the guys working that day knew as much as they did, being that, they work in a game shop.