I don't know whether the fakely-taped over headlights (useless because plastic) or the retro-for-retro's sake hood straps (useless because, duh, hood pins) are worse.
Also, roofless car. Photo on a rain-soaked road. Hardy har har.
It's ugly, but had they made it I think it would have been kinda cool. But, as far as concepts go, it was a thinly warmed over version of the BMW Vision Connected Drive Concept, which was better looking...
and also, they pretty much did a 328 hommage earlier, the Mille Miglia.. which was much truer to the design of the 328...
..
So all in all, it's not a great idea from BMW... but I struggle to bring myself to vote against BMW... so... hmm.
...I wouldn't be hence why those that did dream it up at BMW...aren't cool just like this dream. Reality would be it becoming a production vehicle rather than the concept car (dream like state) it resides in.