Interestingly enough I just came to post something similar...
I've noticed more and more invasive ads on this site recently. The pop-overs being the absolute worst. Now out of respect for this community I have whitelisted this site on adblock. And occasionally I'll click an ad.
But between the pop-over ads with no close box on them which block the news and forums buttons, and then the full-screen ad that comes up half the time when I'm trying to visit a page, requiring me to click another link to redirect back to the page I wanted, I've been really considering turning ad-block back on for this site.
But the thing is, I've always been under the impression that ad-block hurts the site owners because it deprives them of ad revenue... but here is Jordan saying to use ad-block???? Seriously?
How about a few less invasive ads?