This thing is going to sell like hotcakes in the US regardless of price. It's exactly what people want. The combination of capability and practicality will be unmatched. Add a diesel into that equation and Jeep just hit a home run.
I can't get used to how this thing looks. I just don't like the extra length. It doesn't look like a pickup, and it doesn't look like a Jeep. It looks like a Frankenstein Jeep-pickup. Which is what it is. Still. I think a single-cab version would look a lot better.
Now that the Wrangler has become....quite large, I kind of hope Jeep brings a baby wrangler to market. Replace the Renegade with something properly Jeepish. I'm also still waiting for a proper XJ successor.