I can't read a lot of it, but price is listed at 150man en, or 1.5million yen, which comes out to around 13-14k USD. The headline reads something along the lines of "1.5 MILLION YEN TOYOTA FR SPORTS!!!" I can't read kanji yet...
Word has it that the car will be using the same powerplant as the Yaris (?), and make something like 112HP, RWD. It's supposed to weigh under 2400lb, but I personally think it needs more power, as this setup will make it heavier and less powerful than the ORIGINAL AE86. My strong suspicion is that this is because it's the only engine Toyota currently has that'll fit the requirements of light weight and small size, while passing current US emissions. (They've also got the tooling for it in operation, using something like the Celica's motor would require rebuilding the assembly line for that block, and I'm not sure it'd pass the newest CA emissions.)
My hope, and it wouldn't surprise me if this is true, is that while Toyota is going to use a motor from the same family as the Yaris, etc, which has been stated, they'll give us a retuned version, making more power with higher revs.