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Maybe through the store, but not from, say, a card from game stop.
Stig, even though sony owns PD, they don't see a cent from the profits. They actually have to pay PD if they want them to make a product for sony. Weird concept, I know, but thats how it works. Take my job for example, I work as a project manager building computer programs. We are a subsidiary of a bigger company, if they want us to build a program for them, they have to pay us to build it, even though we are a subsidiary.
You have an idea, but I'm not sure if you understand how it works exactly. Sony is the publisher, and PD is the developer. Take into account the retailer that actually sells the game if sold in a retail like Best Buy.
PD does the developing and creating with their budget. Sony may support a bit of developing funding, but their main support is for advertising, manufacturing, distribution, etc. which is a lot of money in itself. If sold in a store, part of the profit goes towards that retail as well. So the split goes towards publisher, developer, retail, or in some situations the marketing company if the publisher uses them.
So in reality, PD gets no where near even half the profit of the game's sales. As for sales on the PSN store, you be sure Sony will get a good share of the profit, because after all Sony is distributing the sales of the game's content in their own market. If you're a developer and want to sell content, there's no free way of doing it.